skylab architecture: 'camp victory' for NIKE's olympic trials pavilion skylab architecture: 'camp victory' for NIKE's olympic trials pavilion
aug 10, 2012

skylab architecture: 'camp victory' for NIKE's olympic trials pavilion

‘NIKE olympic trial pavilion’ by skylab architecture, oregon, usa all images courtesy of skylab architecture

portland-based skylab architecture has designed ‘camp victory’, NIKE’S olympic trial pavilion, as a temporary exhibition at the university of oregon’s hayward field. erected over a 17-day period, the three polygonal steel tube frames springing out in different directions are wrapped in translucent white canvas, acting as canopies for diversely themed black display rooms. the structures represents the lightweight construction of their products within a form derived from the kinetic energy of the athletes, reflected throughout every detail of the project. the a modified three-lane running track directs pedestrian circulation through the volumes that inform and present the new products in a technological atmosphere of glossy surfaces, LED lights, neon colors, and dynamic spaces that suggest swift fluid movement.  

bird’s eye view

tapering translucent structures house the separate display rooms

modified running track

entrance to pavilions

sharp structures represent the kinetic energy of a runner at the start of a race

entrance to a display room

thundreds of spindles define an interior partition

displaying the ‘flyknit’ series

white and blue interior contrasts with neon green shoes

reflective interior surfaces

display area and seat

entrance to second structure

the speed tunnel’s LED wall display shows the exact speed athletes can reach during a race in real time, allowing visitors to experience first-hand and in close proximity the velocity of an olympic runner in a free-flowing environment.

LED wall animates the idea of speed and movement

neon shoes hang opposite the mannequins

tapering translucent structures house the separate display rooms

entrance to third structure

curving commercial space displaying products

illuminated canvas structure

construction timelapse video
  • I don’t much like Nike -more correctly,commercialism of sport- but this is stylin’. V-e-r-y cool.

    Jim C. says:
  • Camp Victory? You won?! Ooooo, get you!
    (Sorry, been watching too much Alan Carr recently).
    Nice project though – Good to see a genuinely temporary Olympic structure.

    TheCat says:
  • Well, at least Nike can claim an obvious connection to sport and fitness.
    I wonder how many BigMacs and CocaColas Mr. Bolt consumes in training?
    The irony of fast food is that it makes you slower!
    Saying that, Bolt looks like he could win the 200m even if he was carrying a sack of coal.

    TheCat says:
  • Bolt has actually been eating McD’s for breakfast.

    vbzfgsff says:
  • Find your greatness buying our products.

    uchaFFu says:
  • This is capitalist propaganda presented by Edward Bernays by Sigmund Freud

    Alssess says:
  • very very nice. I like the space here.Thiết kế logo

    Thiet ke logo says:
  • I know its better for people to be more active, but there’s something sickening about the Nike logo and other endorsement’s adorning everything remotely usable for public participation.

    douglas says:

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