a balance of soft pink and austere black adorns ‘la moitié’ fashion store in china

created by one fine day studio & partners, ‘la moitié’ is a luxury retail store located in a suburb of guangzhou in china. the name of the project originates from the french translation of ‘half’, and the design aptly reflects this by the balance that has been struck between opposing elements: square and circle, light and dark. 

all images courtesy of one fine day studio & partners

given the limited space, the team at one fine day studio & partners sought to establish both a connection and a division between the two separate retail areas through the application of two opposing colors. as a result, one half of the scheme incorporates a pink theme to create a classically soft, ‘feminine’ aesthetic. the other side is a grayish-black box, which presents a colder and more austere visual impression. 

the spiral staircase

the boundary between the pink and black spaces is clear yet also blurred at different perspectives. a spiral staircase, half pink and half black, is positioned in the center of the store and provides a sculptural feature within the interior architecture. the project comprises a composite commercial space, which is owned by a couple. the first floor and mezzanine level are home to french restaurants, while the second floor is a designer clothing store. 

the pink area

the black area

a puncture in the wall offers a glimpse of the pink space below

the design includes two private rooms in the intermediate level between the first and second floor 

the space combines artwork within the displays

the staircase is positioned right in the center of the space

the women’s area is decorated with classic chinese elements, while the men’s area is adorned in marble to express masculinity

the plush rest area

the store entrance

the shop façade

project info:

project name: la moitié

location: wanbo, guangzhou, china

design: one fine day studio & partners

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.