a balance of soft pink and austere black adorns 'la moitié' fashion store in china
 

a balance of soft pink and austere black adorns 'la moitié' fashion store in china

created by one fine day studio & partners, ‘la moitié’ is a luxury retail store located in a suburb of guangzhou in china. the name of the project originates from the french translation of ‘half’, and the design aptly reflects this by the balance that has been struck between opposing elements: square and circle, light and dark. 

a balance of soft pink and austere black adorns 'la moitié' fashion store in china designboom

all images courtesy of one fine day studio & partners

 

 

given the limited space, the team at one fine day studio & partners sought to establish both a connection and a division between the two separate retail areas through the application of two opposing colors. as a result, one half of the scheme incorporates a pink theme to create a classically soft, ‘feminine’ aesthetic. the other side is a grayish-black box, which presents a colder and more austere visual impression. 

a balance of soft pink and austere black adorns 'la moitié' fashion store in china designboom

the spiral staircase

 

 

the boundary between the pink and black spaces is clear yet also blurred at different perspectives. a spiral staircase, half pink and half black, is positioned in the center of the store and provides a sculptural feature within the interior architecture. the project comprises a composite commercial space, which is owned by a couple. the first floor and mezzanine level are home to french restaurants, while the second floor is a designer clothing store. 

a balance of soft pink and austere black adorns 'la moitié' fashion store in china designboom

the pink area

a balance of soft pink and austere black adorns 'la moitié' fashion store in china designboom

the black area

a balance of soft pink and austere black adorns 'la moitié' fashion store in china designboom

a puncture in the wall offers a glimpse of the pink space below

a balance of soft pink and austere black adorns 'la moitié' fashion store in china designboom

the design includes two private rooms in the intermediate level between the first and second floor 

a balance of soft pink and austere black adorns 'la moitié' fashion store in china designboom

the space combines artwork within the displays

a balance of soft pink and austere black adorns 'la moitié' fashion store in china designboom

the staircase is positioned right in the center of the space

a balance of soft pink and austere black adorns 'la moitié' fashion store in china designboom

the women’s area is decorated with classic chinese elements, while the men’s area is adorned in marble to express masculinity

a balance of soft pink and austere black adorns 'la moitié' fashion store in china designboom

the plush rest area

a balance of soft pink and austere black adorns 'la moitié' fashion store in china designboom

the store entrance

a balance of soft pink and austere black adorns 'la moitié' fashion store in china designboom

the shop façade

 

 

project info:

 

project name: la moitié

location: wanbo, guangzhou, china

design: one fine day studio & partners

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: lynne myers | designboom

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