'the lake & stars installation' by SOFTlab in new york city, USA 'the lake & stars installation' by SOFTlab in new york city, USA
nov 16, 2011

'the lake & stars installation' by SOFTlab in new york city, USA

‘the lake & stars installation’ by SOFTlab in new york city, USA all images courtesy SOFTlab image © evan joseph




the fourth installment of BOFFO building fashion, new-york based design team SOFTlab has created a retail installation for lingerie line the lake & stars, currently on view until 23 november, 2011. focusing on one of the most basic mechanisms of retail – optics – the ‘store-within-a-store’ featuresa series of extruded windows that amplify the details of the garments.

viewing cones image © alan tansey




inserted into a pre-existing space, the design takes on a small and linear footprint to give equal importance to the ‘exterior’ as much as the ‘interior’. the front elevation features a landscape of faceted cones which extend out to a viewing window of various sizes. wrapped in a matte-black material that is soft to the touch, the undulating surface encourages visitors to utilize the kaleidoscopic apertures, offering a new experience to the often fleeting ‘window shopping’.

front elevation image © alan tansey

image © alan tansey

view into the store image © evan joseph

kaleidoscopic effect image © alan tansey

image © evan joseph

from inside image © evan joseph

singularly finished in a glossy white skin, the interior contrasts with the aesthetic of the dark exterior. artificial lighting through the viewing cones project a multi-coloured effect on to the interior walls.

reflective cones image © alan tansey

interior view image © evan joseph

image © alan tansey

(left) image © alan tansey (right) image © evan joseph




project info:


design team: michael szivos, carrie mcknelly, liz kelsey, elliot white, alex singer-bieder installation: sean madigan, maciej barwinski, virginia malnyk, pearl ho, kathrine salamat, prudence katze



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

  • good idea.

    tangtang says:
  • absolutely love it

    Morphosis did something like this about twenty years ago for a furniture manufacturer and it was just silly to be looking at furniture in such a manner, but with this subject matter it’s perfect

    dbkii says:
  • It looks like it would snap into that church Le Corbusier did.

    Jbo says:

have something to add? share your thoughts in our comments section below.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

architecture news