sophie hicks sets acne studios' seoul flagship within translucent lightbox sophie hicks sets acne studios' seoul flagship within translucent lightbox
sep 21, 2015

sophie hicks sets acne studios' seoul flagship within translucent lightbox

sophie hicks sets acne studios’ seoul flagship within translucent lightbox
images courtesy of acne studios
photography by annabel elston




known for their attention to detail, experimental use of materials and an emphasis on tailoring, stockholm-based fashion house acne studios have opened their korean flagship in the heart of seoul’s cheongdam district. designed by british architect sophie hicks, the design celebrates and reflects the clothing brand’s paired-back and refined aesthetics. on the outside, the standalone building is visualized as a restrained and translucent lightbox. clad fully with polycarbonate panels– emphasizing the soft diffusion of light from within – the scheme exudes a ghostly yet minimalist character and obscures the contrasting layout of the interiors.

clean and simple interiors emphasize the concrete columns and flooring




organized over two levels, the interiors is enveloped in exposed concrete and supported by four pairs of columns in the same material. restricting the use of embellishment and décor, the focus is on the men and women’s ready-to-wear clothing on display. reflecting the pattern used on the boardwalks adjacent to the stockholm archipelago, texture has been added to the concrete by imprinting the surfaces with rough timber. along with having no windows, mechanical equipment, ducts, and pipes have been placed on the roof. cultivating a distinctive atmosphere, the result is a pristine environment that is purposely disconnected from the outside.

clothing will be shown against softly reflective metal walls, freestanding in the open space

the cheongdam store occupies 230 sqm and carries men’s and women’s ready-to-wear, denim and accessories

the building sits on vegetation typically grown and found in the swedish landscape

  • nice diffuse light
    but, not a good name

    raymondo says:
  • Beautiful light and very clean. Very nice stage for product display.

    Todd Friedlander says:

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