NOT A HOTEL opens sales for sou fujimoto’s undulating green villa in japan

Sou Fujimoto’s Ishigaki Earth villa for ‘not a hotel’

Startup hospitality brand NOT A HOTEL has initiated sales for Ishigaki Earth, Sou Fujimoto‘s undulating green villa in Japan, one year after its debut. Situated on the serene Ishigaki Island in Okinawa, this retreat occupies an expansive 9,900-square-meter property along the island’s southwestern coast. Its circular design, crowned by a lush undulating roof, eliminates the conventional concept of a front or back, inviting nature to envelop it from all angles. Large openings in the meadowed rooftop frame picturesque vistas of the sky, blurring the lines between architecture and nature. 

Inside fujimoto’s fluid interiors

Architect Sou Fujimoto‘s vision for the NOT A HOTEL project focused on harmonizing the villa with its pristine nature. Mimicking the gentle undulations of rolling hills, its circular structure and concave design provide residents with unobstructed views, blending the island’s lush greenery with ocean panoramas. The retreat offers practical amenities, including an infinity pool merging with the sea, unobstructed living and dining areas with expansive views, an underwater sauna, and a fully equipped gym. The living area, extending outward, features full-height glazing bringing the landscape indoors. Additionally, the villa comprises four bedrooms, comfortably accommodating up to ten people. Each bedroom is crafted for tranquility, with the waterside bedroom providing calming views of the sea, complemented by a bathroom designed to connect residents with the horizon.

the living and dining rooms gaze upon the evening sky 

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project info:

name: Ishigaki Earth

architects: Sou Fujimoto | @sou_fujimoto

client: NOT A HOTEL | @notahotel_official

location: Ishigaki City, Okinawa Prefecture, Japan