standardarchitecture builds 'folding house' for CAMERICH
 
standardarchitecture builds 'folding house' for CAMERICH standardarchitecture builds 'folding house' for CAMERICH
oct 07, 2011

standardarchitecture builds 'folding house' for CAMERICH

beijing-based standardarchitecture designed the ‘folding house’ booth and a series of furniture pieces for the chinese furniture brand CAMERICH, shown in september at shanghai furniture expo. the concept for the showroom is a vision of the house of the future, which upholds themes as lightness, transparency, spatial multiplicity, openness and continuity. a series of white tilted planes wrap and encompass visitors as they are guided through the showroom. four pitched roof elements break through the pristine rectangular volume to open views to the bustling activity surrounding the standalone construct. bound with frameless glass panes and railings, the interior surfaces visually continue and end where it begins. the displayed elements are comprised of angled benches and curvaceous lounge chairs and tables supported with minimal stainless steel rods.


‘folding house’, camerich booth at shanghai furniture expo
image courtesy standardarchitecture (also main image)


inside the ‘folding house’
image courtesy standardarchitecture


‘folding house’
image courtesy standardarchitecture


furniture collection by standardarchitecture for camerich
image courtesy standardarchitecture


camerich booth at shanghai furniture expo
image courtesy standardarchitecture


a lounger, part of the furniture collection by standardarchitecture for camerich
image courtesy standardarchitecture


floor plan / level 0
drawing by standardarchitecture for camerich


floor plan / level 1
drawing by standardarchitecture for camerich


section
drawing by standardarchitecture for camerich


model at the standardarchitecture studio
image © designboom


model at the standardarchitecture studio
image © designboom


model of ‘folding house’ for camerich
image courtesy standardarchitecture

 

 

project info:

 

project name: camerich concept show
design team: zhang ke, jesper reiter, simon hjalmar persson, claire rizzi, fu yun, hector peinador
location: furniture china, shanghai new international expo center
program: concept show consisting of showroom and furniture showing the future of furniture

design period: june – september 2011

construction period: august – september 2011
site area: 273 sqm

building area: 500 sqm
architect: standardarchitecture

  • gorgeous

    dbkii says:
  • hybrid thinking =hybryd design .
    Splendid proposal from a new cultural composition : Shangai !!

    acertext- acero says:
  • I’ve never seen such a beautiful stand design for a commercial fair. Congratulations.

    Jess says:
  • Jesper Reiter is a really fantastic architect. Amazing design AAA.

    Daimo says:
  • since it is just a stallation-scale project, the result is really so so

    slave says:
  • It is beautiful. But just confuse with those slope area. It is stairs or something else?

    steven says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

architecture news

×
keep up with our daily and weekly stories
502,379 subscribers
- see sample
- see sample