standardarchitecture for camerich
 
standardarchitecture for camerich standardarchitecture for camerich
oct 07, 2011

standardarchitecture for camerich

‘folding house’, camerich booth at shanghai furniture expo image courtesy standardarchitecture

beijing-based standardarchitecture designed the ‘folding house’ booth and a series of furniture pieces for the chinese furniture brand camerich, shown in september at shanghai furniture expo. the concept for the showroom is a vision of the house of the future, which upholds themes as lightness, transparency, spatial multiplicity, openness and continuity. a series of white tilted planes wrap and encompass visitors as they are guided through the showroom. four pitched roof elements break through the pristine rectangular volume to open views to the bustling activity surrounding the standalone construct. bound with frameless glass panes and railings, the interior surfaces visually continue and end where it begins. the displayed elements are comprised of angled benches and curvaceous lounge chairs and tables supported with minimal stainless steel rods.

‘folding house’, camerich booth at shanghai furniture expo image courtesy standardarchitecture

inside the ‘folding house’ image courtesy standardarchitecture

‘folding house’ image courtesy standardarchitecture

furniture collection by standardarchitecture for camerich image courtesy standardarchitecture

camerich booth at shanghai furniture expo image courtesy standardarchitecture

a lounger, part of the furniture collection by standardarchitecture for camerich image courtesy standardarchitecture

floor plan / level 0 drawing by standardarchitecture for camerich

floor plan / level 1 drawing by standardarchitecture for camerich

section drawing by standardarchitecture for camerich

model at the standardarchitecture studio image © designboom

model at the standardarchitecture studio image © designboom

model of ‘folding house’ for camerich image courtesy standardarchitecture

project info:

project name: camerich concept show design team: zhang ke, jesper reiter, simon hjalmar persson, claire rizzi, fu yun, hector peinador location: furniture china, shanghai new international expo center program: concept show consisting of showroom and furniture showing the future of furniture
 design period: june – september 2011
 construction period: august – september 2011 site area: 273 sqm
 building area: 500 sqm architect: standardarchitecture

  • gorgeous

    dbkii says:
  • hybrid thinking =hybryd design .
    Splendid proposal from a new cultural composition : Shangai !!

    acertext- acero says:
  • I’ve never seen such a beautiful stand design for a commercial fair. Congratulations.

    Jess says:
  • Jesper Reiter is a really fantastic architect. Amazing design AAA.

    Daimo says:
  • since it is just a stallation-scale project, the result is really so so

    slave says:
  • It is beautiful. But just confuse with those slope area. It is stairs or something else?

    steven says:

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