stone designs references spanish comics from the 1950s for madrid hotel interior

stone designs brings together three distinct hospitality brands into one of accor’s most emblematic hotels in madrid. the project fuses ibis styles, novotel and insólito as the gastronomic brand, to create a space that works as a unified whole while displaying each individual identity.

every detail in the ibis styles room is inspired by spanish comics from the 1950s

images by alberto monteagudo

the concept created by stone designs is inspired by spanish comics from the fifties and sixties, the so-called ‘tebeos’. a time, when american comics were difficult to find and a generation of great spanish illustrators and vignette creators were born. all the ibis styles floors evoke this common aesthetic through the selection of colors, textures and room decoration. the interiors pay tribute to all those creators in madrid.

ibis styles room

for the bedrooms, the design team took inspiration from the homogeneous color palette of spanish comics. alongside these bold, primary colors, they also added subtle pastel hues, which add a touch of warmth and coziness. they utilized a limited material palette. firstly, due to economical and environmental factors. and secondly, so as not to overbear the project.

ibis styles room entrance

the common areas such as the lobby, two restaurants, bar and reception area are inspired by the golden era of all those creators. the spaces are characterized by a warm, clean and efficient design that combines oak-wood finishes with various upholsteries for added comfort.

novotel madrid city las ventas

video by alberto monteagudo

the novotel brand is represented by joining all its values in one unique concept, providing a one-of-a-kind experience for visitors. a show cooking area is merged with a buffet area and an attractive bar, generating a generous space where everything flows effortlessly. this space is flanked by a terrace with a swimming pool as the main feature. a high natural barrier helps guests to forget that they are in front of the M-30 motorway. overall, the hotel aims to provide the perfect place for locals and tourists alike to enjoy a fantastic evening.

the bar and the reception area

inspired by the american design of the fifties, the space combines oak-wood finishes with various upholsteries

grill bar

the hotel has 21,528 ft2 (2,000 m2) of common areas

the show cooking area is inspired by yakisugi, a traditional japanese method of wood preservation

the hotel has two restaurants, a bar and a reception area

the hotel entrance with no check-in desk

novotel suite

novotel suite bathroom

project info:

project name: novotel & ibis styles madrid city las ventas

location: madrid, spain

design: stone designs

video and photography: alberto monteagudo