studio 10 combines glass bricks with green terrazzo for concept store in shenzhen

studio 10 combines glass bricks with green terrazzo for concept store in shenzhen

with an interior design conceived by studio 10, the chinese minimalist womenswear brand geijoeng recently opened a new concept store in shenzhen. the project, which was completed in october of 2019, explores the interaction between materials, light transmission, refraction, reflection, and fabric.

all images © chao zhang



with the 1292 ft2 (120 m2) space, studio 10 has used reflective, translucent and transparent materials, in combination with kvadrat raf simons’s green velour curtain and calibrated artificial lighting. in essence, the design team aimed to create rich spatial hierarchy and ‘ghostly’ atmosphere that coincides with geijoeng’s minimalism while contrasting with their fall/winter collection of silk, wool, cashmere, velvet, and other heavy textiles.



the entrance corridor and window display are paved with glass bricks, beneath which peeks the geijoeng greyish-green paint. the combination of the semi-reflective glass wall, half glass brick wall in the background and mirrored dropped ceiling creates new compositions and projections of the space. through the corridor, passing the glass brick wall and into the store, channel glass is used along the walls, behind it lies silver mirrored material allowing hints of green to refract and reflect throughout the space.



the acrylic-tube-enclosed fitting room is placed carefully in the middle of the space in the same manner of that of a small stage. inside it hangs the green velour curtain to ensure privacy as well as exuding performance like purposes; when the curtain is opened, the interior and exterior of the fitting room is faintly visible, creating drama and a theatrical effect.



the entire garment hanging system is made from custom frosted acrylic rods connected with silver scaffolding metal joints, which are highly adjustable and adaptable. the acrylic rods are set in a green marble base, which vary in size depending on their functionality as some are used as a display stand, bench or storage platform. the interior flooring is paved with custom greyish-green terrazzo, embedded with large dark green and white marble aggregate, embodying the brand’s determination in material and craftsmanship.



project info:


project name: geijoeng concept store

location: the coastal city, 2/f, nanshan, shenzhen, china

status: completed october 2019

area: 1292 ft2 (120 m2)

client: geijoeng

design consultant: studio 10

principal-in-charge: shi zhou

design team: cristina moreno cabello, an huang, chunhui mo, zixia huang, yue yu(intern), feifei chen (project assistant), jiaxiao bao(project assistant)

photography: chao zhang


designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: lynne myers | designboom

  • Love the glass bricks although its a bit overused. But the floor tile is a huge distraction. Definitely not minimalistic and definitely made me look. Different and unique.

    Mif says:

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