OWEN store by tacklebox comprises 25,000 brown paper bags
OWEN store by tacklebox comprises 25,000 brown paper bags
may 24, 2012

OWEN store by tacklebox comprises 25,000 brown paper bags

designed by jeremy barbour of tacklebox arhitecture, ‘OWEN’, a new boutique which offers a fusion of emerging designer clothes, has opened in the meatpacking district of new york city. responding to the inherent nature of the industrial space, approximately 25,000 brown paper bags surface the continuous wall and ceiling plane. arching overhead, the rows of stacked bags result with a delicate honeycomb pattern which forms a textured partition. enveloping the space, the installation intends to revitalize the recently lost pastime of in-store shopping, creating a warm atmosphere for shoppers.

tacklebox owen
all images © juliana sohn for OWEN, courtesy of tacklebox arhitecture



industrial details are found within the store, maintaining an exposed brick wall. racks for clothes are formed with blackened steel hang-bars which have been inset into the concrete floor. accessories and jewelry are displayed upon quartz slab tables and within glass vitrine cases. the crisp lines of the furniture contrast the lightness of the paper arch beyond.

tacklebox owen
the repetitious surface of paper bags wraps the walls and ceiling, enveloping visitors

tacklebox owen
clean light fixtures contrast the texture of the walls and ceiling

tacklebox owen
following the precedent made by the store’s industrial shell, blackened steel hang-bars emerge from the concrete floors

tacklebox owen
the openings of the bags create a delicate honeycomb pattern

  • No fire hazard here…

    Rob3rt says:
  • What a great effect! Ingenious.
    Really dull boring question to the designer: but how did they get around fire regulations?? Are they treated?? Because I bet this wouldn’t be allowed in the UK, sadly!

    peg leg says:
  • was wondering the same thing…

    jlam says:
  • good thing there is no smoking in NYC

    dbkii says:
  • & please don\’t forget all the dust

    David says:
  • good question peg. the entire installation was treated with a flame retardant saturant to achieve a Class A fire rating.

    1111 says:
  • so what happens when they get dusty?

    pam ross says:
  • that fire retardant is somewhat hazardous to humans/environment

    tl says:
  • love the effect – looks fantastic.
    wouldn’t work in australia however unless the fire retardant also acts as a cockroach retardant!!

    lelliB says:
  • I’m obsessed with anything kraft paper. Good job guys.

    M.Dizon says:
  • reminds me of Tara Donovan’s work.

    M.Dizon says:

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