OWEN store by tacklebox comprises 25,000 brown paper bags

designed by jeremy barbour of tacklebox arhitecture, ‘OWEN’, a new boutique which offers a fusion of emerging designer clothes, has opened in the meatpacking district of new york city. responding to the inherent nature of the industrial space, approximately 25,000 brown paper bags surface the continuous wall and ceiling plane. arching overhead, the rows of stacked bags result with a delicate honeycomb pattern which forms a textured partition. enveloping the space, the installation intends to revitalize the recently lost pastime of in-store shopping, creating a warm atmosphere for shoppers.

all images © juliana sohn for OWEN, courtesy of tacklebox arhitecture

industrial details are found within the store, maintaining an exposed brick wall. racks for clothes are formed with blackened steel hang-bars which have been inset into the concrete floor. accessories and jewelry are displayed upon quartz slab tables and within glass vitrine cases. the crisp lines of the furniture contrast the lightness of the paper arch beyond.

the repetitious surface of paper bags wraps the walls and ceiling, enveloping visitors

clean light fixtures contrast the texture of the walls and ceiling

following the precedent made by the store’s industrial shell, blackened steel hang-bars emerge from the concrete floors

the openings of the bags create a delicate honeycomb pattern