tadao ando-designed duvetica flagship store, milan
 
tadao ando-designed duvetica flagship store, milan tadao ando-designed duvetica flagship store, milan
oct 16, 2011

tadao ando-designed duvetica flagship store, milan

tadao ando-designed duvetica flagship store, milan all images courtesy of orch_chemollo

 

 

 

internationally renowned japanese architect tadao ando of tadao ando architect & associates has designed the milan flagship store for the venetian brand ‘duvetica‘. split between two levels, the open plan presents 220 square meters of display area between each floor. bands recessed into the concrete walls form a series of minimalist displays for garments. the light color palette of ice and optical white places the brightly hued clothing as the focus of the space. two LCD touch screens introduce cutting edge technology into the shopping experience allowing customers to view all available sizes, quantities, models and prices. moving projections near the shop window project the interactive experience to passerbys of the adjacent via santo spirito.

tadao ando duvetica milano designboom view of upper level from via santo spirito

 

tadao ando duvetica milano designboom upper level showroom

 

upper level showroom and stairs to lower level

 

stairs

 

lower level corridor

 

 

floor plan / level 0

 

floor plan / level -1

 

section

 

axonometric

 

perspective

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