terracotta-orange hue engulfs studiomateriality’s wild souls shop design in athens

wild souls opens in athens’ oldest neighborhood

Greek architecture practice Studiomateriality completes a new store design dubbed Wild Souls in one of Athens‘ oldest neighborhoods, right along Voulis street. Inspired by the unprocessed, pure and plant-based food, vegetables, and nuts that the brand has to offer, the two-floor retail space catches the eye and feels truly eye-candy for one’s Instagram feed. Upon entering Wild Souls, visitors take in the monochromatic and terracotta-orange paint applied across the dropped ceiling, splashback, cabinetry, and kitchen island across the shop. Meanwhile, cactus plants decorate the shelves and color-block with the earthy surfaces.

studiomateriality uses simple aesthetics against vivid backdrop

The team at Studiomateriality focuses here on simple, aesthetic alterations that would give a fresh sense of the space without moving walls. Wild Souls consists of a narrow, vertical space that ends with a garden and both sides showcasing the freshly made products and snacks.  Across the store, a white marble-lous bar serves as a white canvas that highlights the healthy brunch and all-day dishes and meals: snacks made by nut butters, a great variety of vegan cheeses, superfood bowls, fresh-cut salads, delicious sandwiches along with coffee and wine are some of the signature culinary things that a customer can taste in Wild Souls. ‘The welcoming quote on the wall of the store is loud and clear. If you were born to eat wild, ‘Wild Souls’ is the right spot for your daily clean eating habits. And who knows? There is a chance to meet your -wild- soulmate,’ concludes Studiomateriality. 

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