plastic volumes punctuate the cloud collective's frankfurter buchmesse pavilion
 

plastic volumes punctuate the cloud collective's frankfurter buchmesse pavilion

this october, flanders & the netherlands hosted the guest of honour pavilion for the frankfurter buchmesse. the studios CIVIC & MATTERS of the cloud collective were selected to design and execute the focal point of the event: a central literature salon.


the studios CIVIC & MATTERS of the cloud collective were selected to design the focal point of the event

 

 

the pavilion celebrates authors and literature foremost, but cultural context and cross-over arts are also given a podium. functions in the pavilion exceed the book alone, and are grouped around the concept of ‘the narrative’ in a broader sense. there are theatre and debate spaces, several exhibitions, a graphic studio, virtual reality spaces, a bookshop, café and salon all coming together under the 2,300 meter squared pavilion.


the pavilion celebrates authors + literature foremost, but cultural context and cross-over arts are also given a podium

 

 

the cloud collective’s design features semi-transparent plastic sheets, simply stacked to create a variety of walls and volumes. a temporary and low cost material, the plastic towers suggest a number of different routes through the space, offering a powerful sensory experience. close inspection or passive observance of the volumes creates a kaleidoscopic effect of light and matter. clever engineering on the part of the cloud collective made sure that once the frankfurter buchmesse has concluded the walls are all completely demountable and reusable.


there are theatre and debate spaces, exhibitions, a graphic studio, VR spaces, a bookshop, café and salon

 

 

the floor of the salon is made from clay stone, an earthy hue that contrasts with the modern presentation of the pavilion and serves to aesthetically anchor the installation. the open space is fringed by a slow-dynamic projection of the horizon. this way, like in iconic dutch landscapes, the horizon plays an omnipresent role.


the floor of the salon is made from clay stone, an earthy hue that contrasts with the modern presentation of the pavilion

 

 

the studio’s contextual approach to the program is also evident in the spatial design. ‘the dense zone and the spacious salon relate to the metropolitan landscape of the low lands’, explains the cloud collective. ‘separated by semi transparent walls, the different programmatic elements are allowed to influence each other, so the visitor is invited to understand the relationship. the largest space of the pavilion is a spacious room used to contemplate, sit, walk, and read.’ this combination of calm, open vistas and dense, media-rich proximities creates a specifically flemish-dutch typology for the exhibition.


the open space is fringed by a slow-dynamic projection of the horizon


the largest space of the pavilion is a spacious room used to contemplate, sit, walk, and read


the combination of spaces creates a specifically flemish-dutch typology for the exhibition

 


spatial scheme


plan of the pavilion


sections of the pavilion


design fragment of sensory material use

 

project info:

 

client: literary funds the nederlands and flanders
surface: 2,300 m2
program: literary salon, theatre 100p, book expo, virtual reality pavilion, bookshop, café,
several expos & cinema
design & coordination: CIVIC & MATTERS, the cloud collective
design team: gert kwekkeboom, joris lipsch, sem holweg, floriane pic, ingrid van der
heijden, jan lebbink, rick ten doeschate, angela solis, fernanda romeu, joeri sowka,
camillo oliveira
guest in design team: thorsten schneider
advisers: arup, electronica, fiction factory
contractor: uniplan gmbh
photography: stijn bollaert
film: ernest films

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: peter corboy | designboom

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    architecture news

    ×
    keep up with our daily and weekly stories
    492,661 subscribers
    - see sample
    - see sample