torafu architects devise a flexible layout for BEAMS boutique in japan
 
torafu architects devise a flexible layout for BEAMS boutique in japan
jul 03, 2016

torafu architects devise a flexible layout for BEAMS boutique in japan

torafu architects devise a flexible layout for BEAMS boutique in japan

 

 

 

torafu architects have designed a flexible open-plan layout design for BEAMS boutique clothing store in shinjuku, japan. the aim of the interior was to create a space similar to that of a gallery, which would enhance and call attention to the carefully selected merchandise. 

torafu architects beams boutique clothing store shinjuku japan designboom
images © daici ano

 

 

 

torafu architects devised a practical system using large and small grey moveable boxes that could be assembled in accordance to what is on display. each container shares the appearance of a reinforced frame similar to crates used for transportation through the use of a simplified graphical silhouette. mirrors are placed on both sides, reflecting the interior of the room as well as highlighting different perspectives of the space. 

torafu architects beams boutique clothing store shinjuku japan designboom
the minimal open-plan layout draws attention the the carefully selected merchandise 

 

 

the boutique space promotes project ‘team japan’ curating goods, experiences and lifestyle products which relate to the keyword ‘japan’. torafu architects responded to this theme by constructing an interior that carries a minimal aesthetic associated to this cultural theme. specific features include an artificial polished stone floor, colored-glass and modular furnishings which are complimented by playful elements such as the bending slit pipes which hang from the ceiling.

torafu architects beams boutique clothing store shinjuku japan designboom
playful elements include hanging pipes which hold various accessories
torafu architects beams boutique clothing store shinjuku japan designboom
each container shares the appearance of a reinforced frame similar to crates used for transportationtorafu architects beams boutique clothing store shinjuku japan designboom
the boxes are assembled in accordance to what is on display
TORAFU-ARCHITECTS-beams-japan-07
the shoe display wall
TORAFU-ARCHITECTS-beams-japan-10
the boxes can be assembled at various angles
TORAFU-ARCHITECTS-beams-japan-11
mirrors are placed on both sides reflecting the interior of the room TORAFU-ARCHITECTS-beams-japan-12
the boxes contain a simplified graphical silhouette
torafu architects beams boutique clothing store shinjuku japan designboom
grey modular furnishings provide a neutral backdrop
TORAFU-ARCHITECTS-beams-japan-02
specific features include an artificial polished stone floor

 

 

 

project info

 

principle use: shop
production: ishimaru
credit: furniture: e&y
building site: shinjyuku, tokyo
total floor area: 2f184.7m2/3f184.7m2
design period: 2015.11-2016.03
construction period: 2016.2-2016.04
website: BEAMS

 

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