toyo ito's porta fira towers in plaza europa, fair of barcelona gran via venue
 
toyo ito's porta fira towers in plaza europa, fair of barcelona gran via venue toyo ito's porta fira towers in plaza europa, fair of barcelona gran via venue
mar 23, 2009

toyo ito's porta fira towers in plaza europa, fair of barcelona gran via venue

the extension of the fira de barcelona in montjuïc is planned half inside and half outside barcelona’s municipal term, at the back of the montjuïc hill, following the gran via avenue straight to l’hospitalet de llobregat. japanese architect toyo ito won the competition for the masterplan of the project. the exposition center will be composed of 9 pavilions and two 114-meter towers, which will be used for hotels and offices. the two towers will be the highest buildings in hospitalet. the hotel will also be the second highest hotel in the barcelona metro area.

 

 

torres de la fira’ the fair towers measure a height of 114 meters image

 

 

the buildings feature energy saving devises, a water recovery system waste and the use of solar energy. each building has a symbolic organic shape, which should bring to mind elements found in nature such as rivers, clouds… natural light, well-conceived interior illumination and an adequate, functional organization, accessible to the different areas of the grounds, all dominate this design. the towers (and the whole project) are due to be finished in 2009 and are conceived as a landmark, one (a curvilinear red tower, the hotel) being the counterpart of the other (red, organic tower, placed inside a translucid prism, for offices).

 

 

detail

 

 

during construction see more images

 

 

during construction image

 

 

‘the architecture of the twentieth century was stoic and abstract. this époque was characterized by buildings that can be designed and build anywhere in the world’, toyo ito criticizes. ‘in the twenty-first century, we must rethink how we can express a new way of living. for me it is a particular joy to do this project in barcelona, the city of antonì gaudì. I have rediscovered the figure of gaudí, with its organic forms, because they still reflect a liveliness in architecture. during a fair there is a constant flow of people and information, and with modern computer technology, the design of curved surfaces in 3D, the analysis of complex structures, like reticular ones, and the simulation of air and light are simpler and more effective. so, in this way, I use these technologies to advance towards this new organic architecture.’

 

 

renderings of the towers

 

 

aerial view of the gran via de fira de barcelona

 

 

close-up

 

 

the two torres fira (fairground towers) mark the main entrance to the gran via

 

 

the gran via towers

 

 

plan

 

 

section of hotel tower

 

 

foyer europa, opened in 2007

 

 

entrance gran via venue

 

 

convention centre gran via, opened in 2007

 

 

by the end of 2009, the project for the extension of the fira barcelona will make available a total constructed area of 368.000 m² of covered exhibition space and over 5.000 parking spaces, thus allowing the fira barcelona to become, not only one of the largest fairgrounds in europe, but also one recognized as the most cutting-edge in design, technological innovation and services (exerpt from fira barcelona press release).

an exhibition on the work of toyo ito for the barcelona fair is currently on show at the ‘casa asia‘ in barcelona the show runs until 29/05/2009.

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

architecture news

×
keep up with our daily and weekly stories
491,179 subscribers
- see sample
- see sample