TRU architects designs ‘0914’ flagship store as co-working village in seoul

TRU architects introduces the 0914 flagship store to exhibit leather handbags together with both traditional craftsmen and young designers,

kat barandy July 27, 2020 2 min

TRU architects introduces its 0914 flagship store as a multipurpose commercial space for simone, a korean high-end leather handbags company. simone is the original equipment manufacturing company of luxury handbags and they have been working for the high-end brands for thirty years. based on the renowned manufacturing quality, simone has launched their first luxury brand, ‘0914’ introducing the 0914 flagship store in the center of high fashion commercial area in seoul. the project by TRU architects + eho is located in the dosan park neighborhood crowded with international luxury fashion shops and restaurants.

TRU 0914 flagship seoul
images by youngchae park, TRU architects

while 0914 seeks to exhibit the leather craftsmanship amassed over its long history, TRU architecture + Eho proposes a ‘village’ which exhibits products, craftsmen, and artists. the design competition winner, TRU architects + eho had developed the concept and architectural design, with the village celebrating the synergy between traditional leather craftsmen together with rising designers. the concept of a ‘co-working village’ reflects the business culture of simone which has been supporting and collaborating with young artists and designers.

TRU 0914 flagship seoul

TRU architects generates the form of its 0914 flagship store to recall the image of a village with small stacked houses carved in a box. the projects expresses a contrast between a pure white box and brick houses in form, color and texture enhancing the effect of engraving. the engraved village is reversed in the interior space to form extruded small gabled houses for shops and artist studios. on the underground level, the concept of multi-level plaza is introduced as a place where craftsmen and designers can stay together with customers and visitors. the brick staircase leading to the plaza is planned as a runway for fashion shows. the rooftop is designed as a villa elevated above the water in a hidden garden. the two-leveled rooftop area is filled with shallow water and silver grass.

TRU 0914 flagship seoul