UK pavilion shortlist announced for milan expo 2015
 
UK pavilion shortlist announced for milan expo 2015 UK pavilion shortlist announced for milan expo 2015
apr 17, 2014

UK pavilion shortlist announced for milan expo 2015

UK pavilion shortlist announced for milan expo 2015
all images courtesy of UK trade & investment / malcolm reading consultants

 

 

 

shortlisted proposals have been revealed by UK trade & investment of the eight teams competing to build the UK pavilion at milan expo 2015. listed anonymously, the finalist team leads in alphabetical order are: AL_A, allford hall monaghan morris and studio myerscough, asif khan, barber & osgerby, david kohn architects, grant associates, paul cocksedge studio, and wolfgang buttress studio. the structure will showcase britain’s contribution to research, innovation and entrepreneurship in response to the global challenges addressed by the expo theme ‘feeding the planet, energy for life’. the UK’s thesis for the scheme is ‘grown in britain: shared globally’.

 

‘I am excited by the quality of these ideas. the creative sector has truly risen to the challenge of designing a world-class UK pavilion that builds on the incredible success of our presence in shanghai. it’s clear from the quality of the shortlisted ideas that the UK will have an extraordinary presence at milan expo 2015,’ explained hannah corbett, the UK commissioner general and project director.

 

malcolm reading, architect and competition organizer said: ‘this competition has run to an ambitious timescale and the finalists have responded admirably. ‘designing a pavilion is a unique challenge: the structure needs to say it all in a glance yet continue to intrigue over the life of the expo. these are high-caliber teams who have produced a diverse and sparkling set of propositions and we’re looking forward to their jury presentations.’

 

the eight finalists will present their concept designs to the competition jury on may 1 with the winner to be announced later in the month. see below for more details on each proposed scheme.

 

 

 

team 1

UK pavilion milan expo 2015 shortlist designboom
the design references ai wei wei’s sunflower seeds, reducing the scale of every person on earth

 

 

 

referencing the terracotta army and ai wei wei’s sunflower seeds, the proposed pavilion attempts to house every single person on earth, through reducing their scale by one hundredth of their real size. in this way 7.2 billion people are able to fit onto the expo plot in 300 vertical layers. consequently, the 80 x 15 x 12 meter structure will contain the entire world’s population in three dimensions.

 

 

 

team 2

UK pavilion milan expo 2015 shortlist designboom
the scheme takes the form of a three-dimensional infinity loop

 

 

 

team 2’s scheme celebrates the UK’s island setting within two connected environments: sea and land. taking the form of a three-dimensional infinity loop, the design represents the importance of joined up food chains. within the dynamic landscapes, the pavilion communicates the relationship the british food industry shares with weather, water and soil cycles in addition to specific future production technologies, processes and produce.

UK pavilion milan expo 2015 shortlist designboom
the design reflects the importance of joined up food chains

 

 

 

team 3

UK pavilion milan expo 2015 shortlist designboom
1,296 reusable telegraph poles create a instant timber forest

 

 

 

through dissolving the border between internal and external space, team 3 has established an organic sense of fluidity. 1,296 reusable telegraph poles create a timber forest providing guests with a calm and inviting space that takes visitors on a journey of exploration. publicly accessible computer tablets installed with augmented reality software, transform the pavilion’s physical environment into a digital world of sound and color.

 

 

 

team 4

UK pavilion milan expo 2015 shortlist designboom
the design is a working, ecological and self-sustaining model that allows visitors to engage in debate

 

 

 

reflecting the expo’s theme, team 4’s pavilion celebrates how british agriculture and technology have had a positive impact on the world – providing solutions to global problems. the design is a working, ecological and self-sustaining model that allows visitors to engage in debate, creating entertaining experiences through a range of technologies and materials.

 

 

 

 

team 5

UK pavilion milan expo 2015 shortlist designboom
guests to the expo enter through an orchard, discovering a wildflower meadow before entering a ‘virtual hive’

 

 

 

entitled ‘BE’, team 5’s pavilion explores ways in which research and technology are combating the plight of the honeybee. guests to the expo meander through an orchard, discovering a wildflower meadow before entering a ‘virtual hive’, which pulsates, buzzes and glows according to signals from a real hive. the proposal explores the life of the bee colony through an immersive sensory experience, leaving visitors with a lasting reminder of the british landscape.

 

 

 

 

team 6

UK pavilion milan expo 2015 shortlist designboom
inside a roofless, black container, visitors walk along paths cut through a vast volume of water

 

 

 

the pavilion proposed by team 6 uses water as a metaphor to address the expo’s theme of feeding the planet. inside a roofless, black container, visitors walk along paths cut through a vast volume of water representing their water footprint. the design attempts to make visible the statistic that 80% of the water we use is hidden inside our food.

 

 

 

team 7

UK pavilion milan expo 2015 shortlist designboom
once the expo has closed, the glasshouse will be relocated to the UK for use as a research facility

 

 

 

team 7’s ‘strawberry fields forever’ tells the story of how british scientific and technological innovations are benefiting food production and consumption on a global scale. a lightweight pavilion comprising a state-of-the-art glasshouse invites visitors to journey through the sights and sounds of future fruit cultivation. once the expo has closed, the glasshouse will be relocated to the UK for use as a research facility.

 

 

 

team 8

UK pavilion milan expo 2015 shortlist designboom
the design celebrates the people and ideas that are leading scientific research, agriculture and food production

 

 

 

the design proposed by team 8 provides each guest with information about how they can help to meet the global food challenges. the immersive, memorable and friendly  journey based around the four themes of THINKERS + GROWERS + MAKERS = SHARERS celebrates the people and ideas that are leading scientific research, agriculture, food production and food consumption.

  • Very interesting ideas here with all the teams…team 6 have nice visuals…but is it just me or this is a blatant copy of Richard Wilson oil installation 20:50 and Martin creed’s neon statement? I love architecture but British artists are always more original…

    GV says:
  • why dont they tell us who designed them?

    sarah jones says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

architecture news

×
keep up with our daily and weekly stories
489,486 subscribers
- see sample
- see sample