vibrant shades of pink clad paris texas showroom by studioboom in milan

Studioboom designs all-pink showroom in milan

Architectural practice Studioboom has created a striking interior for the Paris Texas temporary showroom in Milan, Italy. The design incorporates the footwear brand’s signature color, utilizing a vibrant and eye-catching shade of pink to paint everything, from wires to broken walls. The transformation revitalizes the space, resulting in a distinctive interior that attracts visitors and reflects the essence of Paris Texas.

embodying paris texas’ identity

Upon stepping inside, visitors are enveloped in a dreamlike ambiance that fuses architecture and fashion. The use of pink hues creates a harmonious backdrop, effectively directing the focus to the Paris Texas footwear collection. Thoughtfully placed lighting accentuates the design of each shoe, adding to the allure of the display. The transformation by Studioboom (find more here) includes custom furniture crafted from plasterboard, exclusively designed for this installation. The elegant yet contemporary vibe exuded by the bespoke furniture aligns with the brand’s identity. 

The attention to detail is evident in every aspect of the showroom, where even unconventional elements blend with the overarching concept. Wires and broken walls, artfully integrated and dipped in the striking pink hue, serve as accents that further enrich the ambiance of the temporary showroom.  The showroom serves as a preview of the forthcoming permanent store, setting the tone for an immersive and boundary-pushing space. 

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project info: 

name: Paris Texas temporary showroom | @paristexas_it
architects: Studioboom | @_studioboom_
location: Milan, Italy
photography: Matteo Triola | @matteotriola