spanish toy factory renovated by vilaplana&vilaplana to exhibit luxury vintage cars

spanish toy factory renovated by vilaplana&vilaplana to exhibit luxury vintage cars

an old toy factory in ibi, in the alicante province of spain, was transformed into ‘jjdluxe’, a garage and exhibition space for vintage luxury cars by spanish architecture firm vilaplana&vilaplana. the renovated building revisits the industrial typology and offers a new, flexible and ‘instagrammable’ environment for car fanatics.


all images © asier rua

exhibition space with vintage props and cars



the former FEBER building that housed production for children’s toy dolls and cars in the last decades, now houses another type of ‘toy’ in its new exhibition space: 300 vintage luxury cars. vilaplana & vilaplana renovated the building to include two exhibition rooms, a garage used to exclusively repair vintage luxury cars to be bought by international collectors or film producers, a reception area and an office. 


the office space



the designers chose to keep some of the building’s original googie elements, an architectural style that is post modern and futurist, inspired by the car culture of the 1940s. features such as the googie arches and graphics are present throughout the exhibitions, tying the interiors with the displayed vintage cars. doors are painted in bold colors to imitate the google arches, and cars in the exhibition interact with vintage gas pumps and street lights, recreating the vibrant past life of the cars.


building’s original googie arches were kept



upon entering, the space immediately reminds visitors of old car body shops. with bold graphic elements on the ground, walls fully painted red, and old cadillac headlights turned into lamps, the interiors provide a refreshing area, ideal for its new purpose. the color palette is true to the theme, and is mainly made up of ferrari red, silver, white and black. the main materials used for the interiors are metal and enamel, consistent with the program. vilaplana & vilaplana’s renovated space is the perfect lively backdrop for the displayed car’s luxurious and vintage spirit.


sports car motif patterns painted on the floor

office with recycled cadillac lamps

storage rooms

color palette inspired by the brand identity


pavement detail

inspired by car body shops, metal and paint are the primary materials used

lacquered metal on the garage entrance

skylights in the exhibition room


project info:


project title: jjdluxe garage

architecture office: vilaplana&vilaplana studio (amelia vilaplana, paula vilaplana)

contact email: [email protected]; [email protected]

built area (m2 or sqft): 5000 m2

city and country: ibi (alicante). españa

photographer: asier rua

construction: convicodos.

pintura: groupcolors

promoter: jjdluxe team group s.l.

original building: taller de matricería de feber. (engineer: antonio vilaplana 1980).

exhibitions: interiores. asier rua ccemx. méxico.2018


designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: cristina gomez | designboom

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    architecture news

    keep up with our daily and weekly stories
    502,388 subscribers
    - see sample
    - see sample