take a virtual reality tour of herzog & de meuron's jade signature tower

take a virtual reality tour of herzog & de meuron's jade signature tower

virtual reality tour jade signature

jade signature, the beachfront tower in florida designed by herzog & de meuron, has released a virtual realty tour detailing its interior design. the 360 degree experience, which can be used with mobile devices and corresponding 3D goggles, translates the pierre-yves rochon-designed spaces to a digital platform at an unprecedented level of accuracy — even down the exact books on display.

 

take a tour of jade signature courtesy of DBOX

 

 

in order to realize the tour, pierre-yves rochon worked with creative agency DBOX and developers fortune international group. during development, PYR would even send fabrics and design specs from paris to ensure that the result was as close to reality as possible. furnishings such as the Hermes chairs and yves klein table are included, allowing potential buyers to appreciate the project’s interiors way ahead of completion.

virtual reality tour jade signature
a welcoming lobby offers sweeping ocean views

 

 

when challenged with the prospect of marketing jade signature, DBOX was tasked with creating a marketing solution by using emerging technologies, to market the sense of space,’ says matthew bannister, founder & CEO of DBOX. ‘when making still renderings, and even film, one is confined by the frame whereas with VR, one has much wider peripheral vision and the ability to actually understand the space they’re seeing. this sense of space is the thing that architects are always seeking to create when designing in two dimensions.’

virtual reality tour jade signature
the club room at ground level

 

 

located in sunny isles beach, construction on jade signature began in 2013, with the tower now nearing finalization ahead of its slated completion next year. residences within the 57-storey building include 192 units, from 1-bedroom apartments to penthouses, in addition to six guest suites. amenities include a private pool and beach, while an exclusive clubroom with an outdoor terrace is also provided alongside a health and wellness center. see designboom’s previous coverage of the project here.

virtual reality tour jade signature
the beachside terrace with bar and pool

virtual reality tour jade signature
an aerial view of the development’s luxury amenities

virtual reality tour jade signature
pierre-yves rochon has designed the building’s interiors

virtual reality tour jade signature
generously proportioned external terraces encourage outdoor living

virtual reality tour jade signature
the property affords panoramic views of the ocean

virtual reality tour jade signature
the 57-storey building includes a total of 192 residences

miami architecture roundup zaha hadid oma rem koolhaas herzog de meuron designboom
the tower is expected to complete in 2017

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy

ARCHITECTURE IN MIAMI(116)

ARCHITECTURE IN THE US(955)

HERZOG AND DE MEURON(143)

RAYMOND JUNGLES(14)

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

designboom will always be there for you

milan, new york, beijing, tokyo,  since 1999
X
5