jade signature, the beachfront tower in florida designed by herzog & de meuron, has released a virtual realty tour detailing its interior design. the 360 degree experience, which can be used with mobile devices and corresponding 3D goggles, translates the pierre-yves rochon-designed spaces to a digital platform at an unprecedented level of accuracy — even down the exact books on display.

 

take a tour of jade signature courtesy of DBOX

 

 

in order to realize the tour, pierre-yves rochon worked with creative agency DBOX and developers fortune international group. during development, PYR would even send fabrics and design specs from paris to ensure that the result was as close to reality as possible. furnishings such as the Hermes chairs and yves klein table are included, allowing potential buyers to appreciate the project’s interiors way ahead of completion.

virtual reality tour jade signature
a welcoming lobby offers sweeping ocean views

 

 

when challenged with the prospect of marketing jade signature, DBOX was tasked with creating a marketing solution by using emerging technologies, to market the sense of space,’ says matthew bannister, founder & CEO of DBOX. ‘when making still renderings, and even film, one is confined by the frame whereas with VR, one has much wider peripheral vision and the ability to actually understand the space they’re seeing. this sense of space is the thing that architects are always seeking to create when designing in two dimensions.’

virtual reality tour jade signature
the club room at ground level

 

 

located in sunny isles beach, construction on jade signature began in 2013, with the tower now nearing finalization ahead of its slated completion next year. residences within the 57-storey building include 192 units, from 1-bedroom apartments to penthouses, in addition to six guest suites. amenities include a private pool and beach, while an exclusive clubroom with an outdoor terrace is also provided alongside a health and wellness center. see designboom’s previous coverage of the project here.

virtual reality tour jade signature
the beachside terrace with bar and pool

virtual reality tour jade signature
an aerial view of the development’s luxury amenities

virtual reality tour jade signature
pierre-yves rochon has designed the building’s interiors

virtual reality tour jade signature
generously proportioned external terraces encourage outdoor living

virtual reality tour jade signature
the property affords panoramic views of the ocean

virtual reality tour jade signature
the 57-storey building includes a total of 192 residences

miami architecture roundup zaha hadid oma rem koolhaas herzog de meuron designboom
the tower is expected to complete in 2017

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    architecture news