visual display combines a concept clothing store with a stylish cocktail bar in milan
 

visual display combines a concept clothing store with a stylish cocktail bar in milan

in a city that is synonymous with both fashion and cocktails, it seems befitting that slowear venezia’s latest outpost brings the two together under one roof. designed by italian studio visual display, slowear18 is a new retail experience located in the heart of milan, which combines a mixology bar & café with a clothing store

visual display combines a concept clothing store with a stylish cocktail bar in milan

all images © alessandro saletta for DSL studio

 

 

enclosed amid the thick walls and arches of a classic building in milan, the interior by visual display is characrterized by defined shapes and bold colors. the floor is made in green resin, while the walls dissolve from a warm white to gray, interrupted by turquoise transparencies and ultramarine blue curtains. the three large arches on the façade leave the space completely open towards the city, offering passersby a glimpse of inside.

visual display combines a concept clothing store with a stylish cocktail bar in milan

 

 

the bar counter completes the space. also formed in green resin, it’s offset with brass details and boasts a dramatic backdrop of turquoise mirrors, which supports the large bottle display, while at the same time reflecting all the details of the store.

visual display combines a concept clothing store with a stylish cocktail bar in milan

 

 

during the day the two functions of slowear18 live harmoniously together, then from 7 to 9.30 pm, the space and the furnishings transform into a stylish mixology bar. the main feature of the space is the ‘theater machine’ in the center of the floor plan. during the day this serves as a product exhibit system and chandelier, while in the evening, it drops down to become a display case and bar counter for patrons. 

visual display combines a concept clothing store with a stylish cocktail bar in milan

 

 

offering a fine selection of spirits and drinks around the theme of the typical italian aperitivo, the bar also serves a gourmet cicchetteria in honor of the venetian origins of the brand. moreover, slowear18 will feature an exclusive franciacorta bar that will offer a wide selection of typologies and labels by franciacorta, the prestigious sparkling wine that stands for italian excellence and style.

visual display combines a concept clothing store with a stylish cocktail bar in milan

visual display combines a concept clothing store with a stylish cocktail bar in milan

visual display combines a concept clothing store with a stylish cocktail bar in milan

 

visual display combines a concept clothing store with a stylish cocktail bar in milan

visual display combines a concept clothing store with a stylish cocktail bar in milan

visual display combines a concept clothing store with a stylish cocktail bar in milan

visual display combines a concept clothing store with a stylish cocktail bar in milan

visual display combines a concept clothing store with a stylish cocktail bar in milan

 

 

project info:

 

project name: slowear18

location: slowear18, via solferino 18, milan, italy

client: slowear venezia

design: visual display

year: 2020

photography: alessandro saletta for DSL studio

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: lynne myers | designboom

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    architecture news

    ×
    keep up with our daily and weekly stories
    504,237 subscribers
    - see sample
    - see sample
    designboom magazine