WAI architecture: vertical omotesando
WAI architecture: vertical omotesando
mar 26, 2010

WAI architecture: vertical omotesando

‘vertical omotesando’

‘vertical omotesando’ is a architectural proposal by international firm WAI architecture for the international architecture competition, organized by arquitectum. the structure is a fashion museum which reflects the culture of the omotesando fashion world in tokyo. the design is envisioned to be a verticial version of the omotesando street in which it is based. WAI architecture: vertical omotesando WAI architecture: vertical omotesando WAI architecture: vertical omotesando

inside the 100 meter-high museum tower, the interior is reinterpreted as a network of shuttling elevators, platforms, escalators and stairs that connect a series of horizontally projected volumes. the enclosed nature of the floating floors evoke a sense of exclusivity, a characteristic typical of high fashion boutiques. the proposal hosts a variety of entertainment activities with spaces allocated to fashion galleries, a runway area and a sky bar on the highest floor.

WAI architecture: vertical omotesando sectional view

WAI architecture: vertical omotesando site plan of each floor level

WAI architecture: vertical omotesando

WAI architecture: vertical omotesando ‘vertical omotesando’ gallery

one of the key features used to navigate through the building is an elevated platform or ‘moving catwalk’. this pathway provides an alternative way to wander through the building, departing from the predictable walkthrough experience of a museum. in doing this, visitors are given more choices in finding their own trajectory through the building.

WAI architecture: vertical omotesando ‘vertical omotesando’ runway

the ‘moving catwalk’ starts at the main lobby and distributes its passenger through the floating galleries, only to finish off at the last level where one can find the runway and skybar. on the runway floor, the catwalk becomes not only a part of the seating area, but also provides visibility to the backstage room of the runway. in doing this, it hopes to open up the relationship between fashion and the public while encouraging visitor participation.

  • Really nice! What a treat it would be for fashion enthus!

  • is it located next to Prada Tokyo?

  • Cool d;-) Hope the settings include other features of the time period they show fashion wise, art deco in the the 30’s and perhaps the “military” look of the 40’s. d;-)

  • well concept….

  • go cruz and nat!!!


have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy

(9 articles)


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

architecture news

keep up with our daily and weekly stories
508,333 subscribers
- see sample
- see sample
designboom magazine