warehouse uses lively wood pillars to express brand identity
 
warehouse uses lively wood pillars to express brand identity warehouse uses lively wood pillars to express brand identity
jun 18, 2013

warehouse uses lively wood pillars to express brand identity

nousfit warehouse uses lively wood pillars to express brand identity by hideo horikawa architect + associates

image © katsuhisa kida

 

 

using a whimsical tectonic sensibility, hideo horikawa architect + associates have designed a warehouse and workshop for a professional shampoo manufacturer that manifests the company’s fundamental aim to create strong healthy hair. raw wooden pillars exuberantly cross, soar and dance to robustly express brand identity as well as evoke the abstracted image of hair akimbo. the form is streamlined into a angular composition of structural tendrils that puncture the roof and obliquely meet the ground. the metaphor-ridden framework remains laden with architectural ideas; light moves across the beams-turned-filaments and creates a layered skin of shadows that penetrates interior spaces. interiors are fitted with simple, cross joined shelves that allow a different perspective of the pillars and break up the otherwise industrial landscape.   the structural members literally connect interior and exterior spaces as they move through several building systems, including the shattered orthogonal pattern of metal grooves that characterize the second level glazing. in creating a relationship between the built form and the conceptual crux of the company’s operations, the architecture supersedes ideas about enclosure and becomes a tool for communication.

 

 

the whimsical building is distinct in the industrial landscape

image © katsuhisa kida

 

 

the warehouse and workspace has quickly become a communicative tool about brand identity

image © katsuhisa kida

 

 

pillars mimic hair akimbo

image © katsuhisa kida

 

 

some of the structural tendrils puncture the second level of glazing

image © katsuhisa kida

 

 

beam detail shows an abstracted version of hair growth and form

image © katsuhisa kida

 

 

interior shelving allows a different perspective of the bolstering system

image © katsuhisa kida

 

 

some beams invade interior spaces

image © katsuhisa kida

 

 

image © katsuhisa kida

 

 

simple interior joinery remains in dialogue with the complex angled system on the exterior

image © katsuhisa kida

 

 

the directness of the architectural metaphor is still laden with ideas about movement and light

image © katsuhisa kida

 

 

the built form becomes a vehicle for communication

image © katsuhisa kida

 

 

sunset reflects off of the punctured glazing

image © katsuhisa kida

 

 

strategic lighting lends the beams a new level of layering

image © katsuhisa kida

 

 

night view

image © katsuhisa kida

 

 

image © katsuhisa kida

 

 

a warm yellow glow catches the facets of the beams

image © katsuhisa kida

 

  • Interesting how ornament is coming back in vogue now.

    mArkW says:
  • Love the exterior shots and the witty riff on ‘pick up sticks’ but it all seems only facade deep, while the interior spaces shown have none of the excitement and verve of the exterior.

    james reid says:

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