warehouse uses lively wood pillars to express brand identity
nousfit warehouse uses lively wood pillars to express brand identity by hideo horikawa architect + associates
image © katsuhisa kida
using a whimsical tectonic sensibility, hideo horikawa architect + associates have designed a warehouse and workshop for a professional shampoo manufacturer that manifests the company’s fundamental aim to create strong healthy hair. raw wooden pillars exuberantly cross, soar and dance to robustly express brand identity as well as evoke the abstracted image of hair akimbo. the form is streamlined into a angular composition of structural tendrils that puncture the roof and obliquely meet the ground. the metaphor-ridden framework remains laden with architectural ideas; light moves across the beams-turned-filaments and creates a layered skin of shadows that penetrates interior spaces. interiors are fitted with simple, cross joined shelves that allow a different perspective of the pillars and break up the otherwise industrial landscape. the structural members literally connect interior and exterior spaces as they move through several building systems, including the shattered orthogonal pattern of metal grooves that characterize the second level glazing. in creating a relationship between the built form and the conceptual crux of the company’s operations, the architecture supersedes ideas about enclosure and becomes a tool for communication.
the whimsical building is distinct in the industrial landscape
image © katsuhisa kida
the warehouse and workspace has quickly become a communicative tool about brand identity
image © katsuhisa kida
pillars mimic hair akimbo
image © katsuhisa kida
some of the structural tendrils puncture the second level of glazing
image © katsuhisa kida
beam detail shows an abstracted version of hair growth and form
image © katsuhisa kida
interior shelving allows a different perspective of the bolstering system
image © katsuhisa kida
some beams invade interior spaces
image © katsuhisa kida
image © katsuhisa kida
simple interior joinery remains in dialogue with the complex angled system on the exterior
image © katsuhisa kida
the directness of the architectural metaphor is still laden with ideas about movement and light
image © katsuhisa kida
the built form becomes a vehicle for communication
image © katsuhisa kida
sunset reflects off of the punctured glazing
image © katsuhisa kida
strategic lighting lends the beams a new level of layering
image © katsuhisa kida
night view
image © katsuhisa kida
image © katsuhisa kida
a warm yellow glow catches the facets of the beams
image © katsuhisa kida
warehouse architecture and design (12 articles)
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#architecture
the trees that were cut down during the building's construction have been reused internally and re-purposed as items of furniture.
the trees that were cut down during the building's construction have been reused internally and re-purposed as items of furniture.
andBeyond invites travelers to sleep in its ngala treehouse, among south african wilderness
#architecture
living nearby are two of the only three white lion cubs currently living in the wild in the world.
living nearby are two of the only three white lion cubs currently living in the wild in the world.
herzog & de meuron plans the 'autobahnkirche', switzerland's first motorway chapel
#architecture
the visible part of the chapel comprises four walls that appear to lean against each other.
the visible part of the chapel comprises four walls that appear to lean against each other.
rem koolhaas + AMO explore the future of the countryside at the guggenheim in new york
#architecture
rather than an art or architecture show, the display is referred to as 'an effort to explore the contours of a new countryside'.
rather than an art or architecture show, the display is referred to as 'an effort to explore the contours of a new countryside'.
Interesting how ornament is coming back in vogue now.
Love the exterior shots and the witty riff on ‘pick up sticks’ but it all seems only facade deep, while the interior spaces shown have none of the excitement and verve of the exterior.