watch store in tokyo peeks through orange stained glass facade

watch store in tokyo peeks through orange stained glass facade

Kenta Nagai designs the interior of ASKWATCH store in Nakano

 

Rerunning the collaboration with the watch brand ASKWATCH, designer Kenta Nagai takes over the interior plan of the watch store based in Nakano, Tokyo. Specializing in rare watches from around the world, the Japanese shop is designed with a strong brand image and engages with an environmental connection through extensive use of stone materiality. Located in ‘Nakano Broadway’, a commercial facility with a high density of various products and small stores, the main showroom differentiates from the rest through an orange-colored glass facade standing between the common area and the interior of the store.

watch store in tokyo peeks through orange stained glass facade
all images by Kenta Hasegawa

 

 

orange-hued glass adorns the entrance of the store

 

The designer reconstructs the space in consideration of the environmental factors and visual relationship with the customer. The main store’s characteristic lighting scheme eliminates ceiling lighting and uses only fixtures creating an unusual tone emphasizing on the goods. In an effort to differentiate from the other shops of the facility, the watch store erects a colored glass facade. Standing between the common area and the interior zone, the orange glass surface filters the store’s inorganic light converting it into an elegant amber hue flowing inside and outside of the showroom and attracting customers’ attention. Following the concept of the brand, the interior of the store is designed with high contrasts to create a sense of the relationship between time and space, while also taking advantage of the characteristics of each finishing material arranged, such as stone, plastic, and aluminum.

 

Opting for a rough texture, the design applies stone to some of the walls visualizing the material’s unique weight and the accumulation of time. The front wall of the long and narrow cylindrical storefront is mirrored to create depth in the limited store space, eliminating the sense of oppression and the difficulty of entering the store when confronted with the counter. The watch store embodies the brand’s identity while setting up captivating finishes and design features.

watch store orange glass

watch store in tokyo peeks through orange stained glass facade

watch store in tokyo peeks through orange stained glass facade

watch store in tokyo peeks through orange stained glass facade

askwatch-nakano-designbboom-1800-2

watch store orange glass
askwatch is designed with a strong brand image extensively using stone as the main material

watch store orange glass
the store appears through an orange-colored glass facade

watch store orange glass
the glass facade stands between the common area and the interior of the store

watch store in tokyo peeks through orange stained glass facade
the Japanese brand specializes in rare watches from around the world

askwatch-nakano-designbboom-1800-3
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watch store in tokyo peeks through orange stained glass facade
 
watch store in tokyo peeks through orange stained glass facade
 
watch store in tokyo peeks through orange stained glass facade
 

project info:

 

name: ASKWATCH Nakano
designer: Kenta Nagai | @kentanagaistudio

location: Nakano, Tokyo, Japan

photography: Kenta Hasegawa – OFP | @kentahasegawa

 

 

designboom has received this project from our DIY submissions feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: christina vergopoulou | designboom

ARCHITECTURE IN JAPAN (1300)

ARCHITECTURE IN TOKYO (268)

GLASS ART AND DESIGN (124)

MARBLE AND STONE DESIGN (178)

RETAIL INTERIORS (556)

WATCHES (8)

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