high-end women’s fashion brand a whimsical wander (AWW) launched in 2015 has set out to create delicate pieces that could be worn and enjoyed every day with a classic, chic, and feminine feel combining timeless design with simple elegance.

 

the brand’s showroom located in cheongdam-dong, seoul, a neighborhood epitomizing the wealthy lifestyle and high-end culture of korea, is designed by NY-based studio nooyoon and features three ‘chambers’ named after the colors they are painted in — pink entry lobby, white clothing room, and grey the office.


pink chamber
all photos by suman chun

 

 

nooyoon’s pink chamber is the entry lobby and the waiting area of the showroom. two changing rooms are connected to the chamber, which features pink painted walls and pink tiles as well as two arch-shaped portals which connect the lobby to two other chambers. the pink chamber provides a surreal environment using a minimum of color and detail.

 

 

the white chamber is the clothing room, where all clothes hang along each side of the wall on golden-colored racks. this neutral environment has white painted walls and white hexagon tiles to allow customers to remain focused entirely on the clothing.

 

 

the grey chamber is used for the office and the meeting area for the designer and clients. it is divided by a deep and narrow portal, which offers some privacy to the designer and clients. the grey chamber has a direct connection to the storage area and pantry.

 

 

 

 


grey chamber

 

 


axonometric

 


plan

 

project info:

 

name: a whimsical wander showroom

architect: nooyoon deisgn 

lead architect: hyuntek yoon

client: a whimsical wander 

built area: 80 m2

location: seoul, korea

completion year: 2018

photographer: suman chun 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: maria erman | designboom

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    architecture news