wilson holloway designs lab-like ceramic interior for london cafe
 

wilson holloway designs lab-like ceramic interior for london cafe

wilson holloway designs lab-like ceramic interior for london cafe
(above) the cafe is situated in london’s st paul’s district
all images courtesy of wilson holloway / by nicholas worley

 

 

 

wilson holloway was approached by healthy food evangelists shot to develop an experimental interior for their first cafe in st. paul’s, london. the client’s brief asked for the design to be a direct reflection of their careful scientific approach to recipe development — their menu demands that every ingredient used must offer direct health benefits. in response, the architecture firm used bespoke curved ceramics to create a continuous clinical tiled space that references victorian medical laboratories and the traditional curved ceramics of the london underground.

wilson holloway shot london cafe designboom
a central tiled table has integrated planting

 

 

 

working closely with dutch tile manufacturer d-tile, the space was designed in 3D software on a customizable 150x150mm square grid. the serving counter, menu screens, customer fridge and kitchen door were all integrated into one complex and continuous expanse of tiles. the tiles were also used to form the countertops, a central table, bar stools, external projecting signs, and even the pendant lampshades. four unique colors were developed for the stools and pendants to reflect the cafe’s branding. further, more color was added by using rubber flooring, planting, and a neon sign.

wilson holloway shot london cafe designboom
a seamless expanse of tiles is used to incorporate different elements

 

 

 

the table was designed with integrated planters to house herbs and chilis to emphasise the transparency of the food produce on offer. the solid walnut bench tops were formed using a flatbed CNC machine to mimic the grout lines and bevelled edges of the tiles. sitting between a micro-gin distillery and an independent tailor, the exterior of the shop was simplified and painted white to give it a distinctive street presence on this characterful london lane.

wilson holloway shot london cafe designboom
colorful stools, lampshades, neon, and flooring break up the expanse of white

 

 

 

‘at the heart of our work is a desire to create visually striking projects. the difficulty in this instance was designing something distinctive yet functional in such a small space. our aim was to create an intricate interior that reflects the high level of detail our clients put into their product. the gentle radial curves, coupled with the strict grid of the grout lines, come together to give a distinct order to the space,’ comments alex holloway, director at wilson holloway.

wilson holloway shot london cafe designboom
bespoke ceramic lampshades were formed using the same tiles

wilson holloway shot london cafe designboom
CNC engineered walnut benches mimic the curves and grout lines of the tiles

wilson holloway shot london cafe designboom
the colorful products and juices standout against the white backdrop

wilson holloway shot london cafe designboom
the colors of the tiles correspond with the cafe’s branding

wilson holloway shot london cafe designboom
different elements emerge out of the tiled expanse

wilson holloway shot london cafe designboom
the door to the staff areas is partially disguised

wilson holloway shot london cafe designboom
the project is situated on bride lane in the city of london

wilson holloway shot london cafe designboom
3D perspective diagram of the tile setting out

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: juliana neira | designboom

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    architecture news

    ×
    keep up with our daily and weekly stories
    477,138 subscribers
    - see sample
    - see sample
    privacy policy