WJ design sets phoenix tree inside anshuka pastry shop in hangzhou, china
 

WJ design sets phoenix tree inside anshuka pastry shop in hangzhou, china

WJ design has completed the design of the interiors and the façade for anshuka, the first western-style pastry store to bring semi-cooked cheese products to china. located in hangzhou, the design references its location — nanshan road — where the leaves of the phoenix trees dance on both sides of the street.

WJ design sets phoenix tree inside anshuka pastry shop in hangzhou, china
all images courtesy of WJ design

 

 

with anshuka, WJ design started by transforming the façade, giving it a dark appearance that uses a golden frame which adds highlights, echoing the surrounding environment. oversized arch-shaped windows give a glimpse into the interiors featuring warmer tones through the use of white and wood. the arched glasses extend from the first floor all the way into the second one while reflecting the lush phoenix trees along the street.

WJ design sets phoenix tree inside anshuka pastry shop in hangzhou, china

 

 

throughout the project, WJ design used simple materials that echo anshuka’s ingredients. wood and metal materials are found around the interiors, adding attention to the product’s presentation. glass and skylights conduct natural light inside, to the point that when it’s sunny outside, people enjoy their sweets inside while a play of light and shadow become the soul of the space, bringing excitement to visitors.

WJ design sets phoenix tree inside anshuka pastry shop in hangzhou, china

 

 

a phoenix tree acts as the element which wraps the design also guiding the oversized staircase which leads to the second floor. the gentleness of light and shadow makes visitors forget the passage of time, while they lean on the sofa quietly, feeling maybe this comfort is just right.

WJ design sets phoenix tree inside anshuka pastry shop in hangzhou, china

WJ design sets phoenix tree inside anshuka pastry shop in hangzhou, china

WJ design sets phoenix tree inside anshuka pastry shop in hangzhou, china

WJ design sets phoenix tree inside anshuka pastry shop in hangzhou, china

WJ design sets phoenix tree inside anshuka pastry shop in hangzhou, china

WJ design sets phoenix tree inside anshuka pastry shop in hangzhou, china

WJ design sets phoenix tree inside anshuka pastry shop in hangzhou, china

WJ design sets phoenix tree inside anshuka pastry shop in hangzhou, china

 

 

project info:

 

name: anshuka

design: WJ design

location: hangzhou, china

area: 400 sqm

completed: aug 2018

  • natural and simple as the plastic tree in the middle of the store?
    I don’t get the concept: Mirror ceiling, rough wood planks as floor, in my eye it looks like “a bit of everything” but all in all it didn’t come togehter..

    Foe Botanics

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

architecture news

×
keep up with our daily and weekly stories
508,185 subscribers
- see sample
- see sample
designboom magazine