located inside the new york’s meatpacking district is he samsung US headquarters. completed in 2016 by wonderwall /masamichi katayama, the space aims to provide a series of interactive settings in which to educate customers on their selection of products. at the heart of the building is the multifunctional theater with a gigantic digital screen which can also be seen from outside.

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the headquarters includes three levels, including the first floor, second floor, and the basement. the general aim of the theater -which takes center stage within the interior -was to invite passersbys into the store. also included in this area is an exhibition space and product display unit. the upper floor is designed for visitors to envision a life with samsung. it is a space where they can freely handle and deepen their understanding on a life with samsung products.

 

wonderwall based the overall concept of the store on the phrase ‘my base’ – a term which intends to express the idea of a center hub within urban life.

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wonderwall designs samsung's multifunctional US headquarters in new york 

wonderwall designs samsung's multifunctional US headquarters in new york

wonderwall designs samsung's multifunctional US headquarters in new york

wonderwall designs samsung's multifunctional US headquarters in new york

wonderwall designs samsung's multifunctional US headquarters in new york