yalla yalla! adds a pine exhibition wall to a showroom for textile startups
all images by yannick wegner

 

 

 

creative studio yalla yalla! has completed the design of a showroom for a textile startup center in southwestern germany. located in mannheim, the recently opened ‘textilerei’ serves as a retail space for young creatives who occupy the baroque building’s upper levels. with the application of only a few materials and a reduced use of color, the minimal design espouses the character of a pop-up-shop. through its simplicity and restraint, the interior places an emphasis on the exhibited items.

yalla yalla! studio textilerei textile showroom for startups mannheim designboom
the central design element is a horizontal band made out of light maritime pine

 

 

 

the central design element is a horizontal band made out of light maritime pine — a feature that runs through the shop, serving as an exhibition wall. with the use of removable wooden pins and hooks, its flexible hanging system makes it possible to display items of a wide range of sizes and dimensions. the sales and exhibition area is located in the front part of the space, with a changing room and small coffee corner found at the rear.

yalla yalla! studio textilerei textile showroom for startups mannheim designboom
the minimal design espouses the character of a pop-up-shop

yalla yalla! studio textilerei textile showroom for startups mannheim designboom
the sales and exhibition area is located in the front part of the space

yalla yalla! studio textilerei textile showroom for startups mannheim designboom
a small coffee corner is found at the rear of the plan

yalla yalla! studio textilerei textile showroom for startups mannheim designboom
the fitting room

yalla yalla! studio textilerei textile showroom for startups mannheim designboom
a host of startups occupy the building’s upper levels

yalla yalla! studio textilerei textile showroom for startups mannheim designboom
the exhibition area is at the front of the store (left), with the changing room and small coffee corner at the rear

yalla yalla! studio textilerei textile showroom for startups mannheim designboom
the flexible hanging system makes it possible to display items of a wide range of sizes and dimensions

 

 

project info:

 

design: yalla yalla! – studio for change
location: mannheim, germany
year: 2015
team: robin lang, wulf kramer
use: retail showroom
floor area: 45 sqm