zaha hadid: beko masterplan in belgrade
zaha hadid: beko masterplan in belgrade zaha hadid: beko masterplan in belgrade
nov 21, 2012

zaha hadid: beko masterplan in belgrade

‘beko masterplan’ by zaha hadid, belgrade, serbiaimage © zaha hadid architects



the plans have been unveiled for the ‘beko masterplan’ located in the heart of belgrade’s cultural zone, designed by architect zaha hadid.the new complex will include a residential component, retail and commercial spaces, a large convention facility and a five-star boutique hotel, situated next to the historical kalemegdan castle wall. the project connects the individual elements of the masterplan in a way which maintains their uniqueness and creates the feel of a free-flowing urban layer that integrates seamlessly into the architecture. private and public spaces overlap one another as structure blends into landscape, creating a series of dynamic environments in a continuum of structure. at ground level,a ‘pinch’ in the built edifice brings it down into the ground, opening a large exterior green courtyard for the flow of civic traffic. the ground-scapeis a series of undulating green features mixed with the harder man-made textures, materials and colors that inform the movement of circulationthrough and around the site.



the roof flows into the landscapeimage © zaha hadid architects



designed landscape guides movement through the siteimage © zaha hadid architects



view from the castle wallimage © zaha hadid architects



image © zaha hadid architects



site planimage © zaha hadid architects



project info:



architect: zaha hadid architectsdesign: zaha hadid with patrik schumacherproject director: christos passasproject associate: bozana komljenovicproject architect: reza esmaeelidesign team coordination: zetta kotsioni, carine posnerbim coordination: rory mactague, adam atraktzidesign team: veronika ilinskaya, alexandra fisher, raul forsoni, jose luis de melo cadilhe, tomasz starczewski, hendrik rupp, andri shalou,                        carlos luna, chrysi fradellou, elina chatzichronoglou, barbara bochnak, thomas fringslocal architect: zapp doosmep and façade consultant: arupvertical transport: aruphotel consultant: e.p.r. architectssustainability and energy: enpluscost consultant: davis langdon

  • looks like Zaha has a new formula

    dbkii says:
  • Just another Hadid. Extremely silly!

    Adriaan Mentz says:
  • oh, no, another heap of broken pieces… this one looks like someone laid inadvertently an oversize hot rod in the middle of the block, causing the central part to melt down…
    so what? rollercoaster? skate-park? how easy to impress people with cheap-tricks void of any meaning…
    this is industrial design at best, surely not architecture, so fashionable today (what about in five year’s time?) and so whimsical…

    Bruno de Paris says:
  • I’m wondering how soon after this is built will the entrances of the swoops be blocked with chains and fencing installed along edges? Its certainly beautiful but the execution will be compromised by the various security needs just to keep skateboarders off it, never mind curious children. Once it is skate-stopped and child-proofed (and the concept is totally compromised) everyone who looks at it will just shake their head at the silliness of making something so clearly problematic in the first place.
    That said, as a thought-exercise and concept I do find it quite beautiful and my issues are more to do with the willful naivety that the integrating building and landscape via smooth, inviting ramps isn’t totally asking for trouble.

    Namdev says:
  • the melt down point is not gradual enough considering the mass volume………probably functional constrain……..
    open area does not blend seamlessly with the landscape

    yoyo says:
  • We are in an age of hyper-novelty and it is called cool by the masses. Novelty is at the heart of the consumer culture with here today and gone tomorrow. For me it is disconcerting and forgettable right now.

    Kenneth Smythe says:
  • skateboard ? looking at the snow falling, I throw away my skate and jump on my snowboard !
    And with a good shovel I’ll build a nice snow jump at the end.

    Where is the nearest lift to get to the rooftop please ?

    xa says:
  • I think she has excelled herself again.
    Least useable floorspace ever.

    mackenzie collins says:
  • so lovely picture, so many constraints in real life.
    definitely deigned to impress the masses.
    price of construction, sky high
    utility rate extremely disputable

    dusan says:
  • Fabulous. The world continuously changing and improving. Man always seeing places as if it was the first time!

    Celeste Raposo says:
  • Awesome piece of design and wonderful architecture. I can see how experts perform. Fabulous !!!

    Salahuddin says:
  • Mamma mia!!!Balkan architecture or real socialism?…

    jacques says:
  • Next to beautiful old Kalemegdan? Clash of cultures, an eyesore – anywhere else but there!!!!
    Interesting design, wrong place!

    Melanie Petranovic says:
  • Stunning. I was wondering how the project is being carried out. Zaha Hadid will tire of Civil Engineers

    sarmad says:
  • She didn’t seem to think for one second how this will fit into its surroundings, horrible.

    Mia says:
  • Awful. That impersonal, bulky project idea may be suitable for any desert – anywhere in the Solar system, but it would practically and aesthetically destroy the most precious urban tissue of that city. That would be a crime.

    Posmatrac says:
  • إن هذا التصميم وكثير من تصاميمك هي بدون ادنى شك من أروع ما رأيت ولك مني سيدتي كل تقدير وإحترام وأتمنى لك إستمرار النجاح والتوفيق

    ibrahim samawi says:
  • Visionaries throughout history have been the target of barbs from those bereft of ideas. Zaha is no exception. How would you do it differently? That would be a more interesting conversation. We’d still be living in caves and holes in the ground if we always bowed to the dull drum beat of such meaningless chatter (now emboldened by the internet mobe).

    mfh says:

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