zaha hadid's serpenti installation showcases bulgari jewelery
 
zaha hadid's serpenti installation showcases bulgari jewelery
apr 22, 2015

zaha hadid's serpenti installation showcases bulgari jewelery


during milan design week 2015, luxury italian brand bulgari celebrated the unveiling of an installation designed by architect zaha hadid. named ‘serpenti’ (the italian word for ‘snakes’), the piece references the company’s famous jewelry line from its location in the grounds of the bulgari hotel. the temporary work showcases serpenti creations dating from the 1960s up to the latest collection contained within polygonal elements of the structure.

zaha hadid bulgari serpenti installation milan design week designboom
images courtesy of bulgari

 

 

 

the 20 meter-long pavilion conveys the idea of sinuosity and continual change, intertwining both fluid and geometric forms. zaha hadid’s interpretation of the snake is also included the bulgari store in milan’s via montenapoleone through windows specially designed for the occasion.

zaha hadid bulgari serpenti installation milan design week designboom
the 20 meter-long pavilion seeks to convey the idea of sinuosity and continual change

 

 

 

serpenti became the signature of bulgari, paying homage to the company’s rich roman past. since debuting on the maison’s watches in the 1940s, the emblem has grown into an entire collection; encompassing jewelry, bags and accessories.

 

see here for designboom’s recent interview with zaha hadid, where the acclaimed architect reveals her first exposure to the field of architecture, and explains her fascination with the early russian avant-garde artistic movement.

zaha hadid bulgari serpenti installation milan design week designboom
serpenti became the signature of bulgari, paying homage to the company’s rich roman past

zaha hadid bulgari serpenti installation milan design week designboom
the installation illuminated in purple at night
image © designboom

zaha hadid bulgari serpenti installation milan design week designboom
the piece showcases jewelry contained within the polygonal elements of the structure
image © designboom

zaha hadid bulgari serpenti installation milan design week designboom
image © designboom

zaha hadid bulgari serpenti installation milan design week designboom
image © designboom

zaha hadid bulgari serpenti installation milan design week designboom
a range of jewelry pieces are displayed
image © designboom

zaha hadid bulgari serpenti installation milan design week designboom
since debuting in the 1940s, the snake emblem has grown into an entire collection
image © designboom

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

architecture news

×
keep up with our daily and weekly stories
508,021 subscribers
- see sample
- see sample
designboom magazine