zaha hadid: roca london gallery zaha hadid: roca london gallery
oct 20, 2011

zaha hadid: roca london gallery

‘roca london gallery’ by zaha hadid, london, england image © luke hayes

london-based firm zaha hadid architects has sent us images of the recently completed ‘roca london gallery’ for the high end global bathroom brand, roca. comprised of gallery spaces, lounge areas, a bar and meeting rooms, the 1100 meter square location will serve to host a variety of activities such as exhibitions, presentations, seminars and debates. to make the space versatile to all the functions and events, audiovisual, sound and light equipment are incorporated into the surfaces. 

water had an important impact on the visual aspect of the design. located close to chelsea harbour, and taking into consideration the essence of the roca brand, the power of erosion and the movement of water are depicted by the undulating forms found both inside and outside. the similarity between the facade and interior serves to connect the building as one complete structure. although the main walls are gypsum panels, the meandering surfaces are fiber reinforced concrete, allowing the sight-lines  of the interior to remain open. curved walls form only semi-enclosed spaces, creating a sense of permeability and flow.   

‘our work imbues architecture with the intricacy and beauty of natural forms. using a formal language derived from the movement of water, the roca london gallery has been eroded and polished by fluidity; generating a sequence of dynamic spaces carved from this fascinating interplay between architecture and nature’ – zaha hadid 

view of facade  image © luke hayes

connection between furniture and space image © luke hayes

interior hallway image © luke hayes

meeting space image © luke hayes

embedded lighting and audiovisuals image © luke hayes

reception area image © luke hayes

one of six washroom displays image © luke hayes

mosaic tile flooring to depict flow of water image © luke hayes

floor plan / level 0

east elevation

southeast elevation

  • the products in this show room fade into non-insignificance… breathtaking interior – how on earth do they make that stuff and for how much?

    gob smacked says:
  • well done Zaha and team…great stuff

    moggoid says:
  • Yes, it feels liquidy, which works for the brand and its products, but it also feels late-1960s futurist with all those glossy white (fibrelgass?) curves. One half expects to see a queue of Woody Allen’s human-size spermatozoa ready to go.

    Tom P says:
  • i give this kind of architecture a 5 year life.
    this kind of spaces are not flexible, and in a period of 10 years it will be “old” and “unfashioned”

    juliano says:
  • despite the fact her work (she & her 250 associates!) is a tad over self-citing, zaha hadid is one of the greatest and gifted deconstructionist ever.

    i take my bow once more.

    @ juliano : what’s your point? all architecture should be geometrically bauhaus to last?
    i’ve got news for you, time actually goes by…

    (and “this kind of architecture” dœs exist way before you were probably born.)

    buzzoff says:
  • it takes centuries to create an architect who is able to activate so much recognition in society, so much creativity in his surroundings, and so much recources for fantastic pieces of art.

    myfezazi says:
  • She makes me wonder where can we go in design terms. She´s one of the great contemporary architects and now figures, to me, by Calatrava´s side.

    Vivian Nascimento says:
  • how come the toilet has no stall. How can one take care of business in front of everyone??. This building is unfit for me to pup in!

    Captain Expertus says:
  • Beautiful! The architecture definitely upstages the products… They need to commission ZH to design (at least a few) bathroom fixtures. Visitors like myself would be way more interested in the building than the products.

    Adam C says:
  • always the same, she just change the scale!
    in some years she could became boring….
    but is always a good work

    ANTc says:
  • same again.she has started her career with some new thoughts in this field of architecture.which is highly appreciable but now she just continue that same idea!why?is architecture a product?or its an urge to create something new again and again.why all the architecture of an architect become same!is this the right practice?

    mehedi amin says:
  • It is a typical Zaha Hadid work…some stuff like this dude mentioned in Bathroom is just like she or her Cad monkey’s didn’t really think of some stuff…
    Bad usage of light natural as bad as artificial lighting…
    Forms do not follow functions, but that is not where the disaster ends, forms just don’t follow a rhythm or harmony…
    Carp… not really but all the fuss about her …mmm…I don’t know.

    Amin says:
  • You people realize that there are no privacy panels around the toilets because this is a bath fixture “showroom”! Oy Vei!!!

    Johnnygetiti says:
  • You people realize that there are no privacy panels around the toilets because this is a bath fixture “showroom”! Oy Vei!!!

    Johnnygetiti says:
  • looks like a level from quake 3, but with more bathroom accessories

    Loque says:

have something to add? share your thoughts in our comments section below.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

architecture news