AKQA london — together with senan lee and pansy aung from salt and pepper creative studio — bring jobs of the future to life in a series of conceptual images for MiSK global foundation, a platform set up to educate youth. as the world economic forum recently predicted that 65% of children in school today will have jobs that don’t currently exist, the creative team decided to fantasize about what we’re going to do in the not so distant future. 


landfill recycler, 2030 — as technology allows countries to manufacture locally, this person salvages existing materials from landfills to be reused in new production

 

 

each morning during the world economic forum event, the AKQA team would listen to a high profile panel discussion and conceptualize a variety of futuristic job roles based on the panelists’ predictions, comments or narrative of conversation. once agreed, the team would then brief concept artist, florian de gesincourt, on beautifully illustrating the chosen job role. de gesincourt had been chosen for his award-winning artwork, including work for films such as ‘jurassic world’ and steven spielberg’s highly anticipated ‘ready player one’.


blockchain banking engineer, 2030 — a person who expands the infrastructure of blockchain technology, giving people access to secure banking for the first time

 

 

after refining the image, london-based retouching studio happy finish would take over from de gesincourt and work through the early hours of the morning, colouring the image in time for it to be displayed in davos and posted online the next morning. in total, the team produced 6 reactive illustrations in 120 hours flat and covered a wide range of topical discussions at the world economic forum, including blockchain technology, national identity, and robotic workforces.


national identity conservationist, 2030 — with ever increasing globalization, this scans places of national identity, digitally preserving them forever


public technology ethicist, 2030 — a government researcher who evaluates new technology in order to decide whether it is appropriate for public use


remote robotic surgeon, 2030 — a doctor who provides healthcare to patients in rural locations through a 5G connected robot


superstructure printer 2030 — as 3D printers allow us to built at a colossal scale, this person manages their operation during construction

 

 

project info:

 

agency: AKQA, london

client: MiSK global forum

creatives: senan lee, pansy aung

executive creative director: masaya nakade

illustrator: florian de gesincourt

retouching: happy finish, london

project manager: liam holmes

account director: ross winterflood

account lead: jenny hearne

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: maria erman | designboom

  • a clever way of marketing AKQA´s root competencies since, according to their claim “AKQA is an ideas and innovation company. We exist to create the future with our clients.” What we see, are possibly nicely applied corporate illustrations showing, that “they will really manage the future, and they will do it in a brightly colorful way…”
    But the question about “how desirable will the future actually look alike” is far more complex and above all, it could not be secured at all…

    Ladislav Kubo says:
  • The woman in the African rural setting is still being treated by a Caucasian holograph face.couldnt the software be more relevant to the geographic location.beside by 2030 the demographics will change most of the young will live in urban areas.

    selassie says:
  • Selassie, still want to play a race card in 2030……so say we do darken up the robot, you going to complain next about the Tylenol being white too? Cant we all just get along?

    agave says:
  • Selassie is not playing the race card s/he is pointing out the obvious. How race/ism is projected into the future. The rural patient in the country side is “raced” black, the technologist /savior is “raced” white. So white supremacy (already an issue in AI) is robustly projected into the future.

    Jean says:

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