AKQA london — together with senan lee and pansy aung from salt and pepper creative studio — bring jobs of the future to life in a series of conceptual images for MiSK global foundation, a platform set up to educate youth. as the world economic forum recently predicted that 65% of children in school today will have jobs that don’t currently exist, the creative team decided to fantasize about what we’re going to do in the not so distant future.
landfill recycler, 2030 — as technology allows countries to manufacture locally, this person salvages existing materials from landfills to be reused in new production
each morning during the world economic forum event, the AKQA team would listen to a high profile panel discussion and conceptualize a variety of futuristic job roles based on the panelists’ predictions, comments or narrative of conversation. once agreed, the team would then brief concept artist, florian de gesincourt, on beautifully illustrating the chosen job role. de gesincourt had been chosen for his award-winning artwork, including work for films such as ‘jurassic world’ and steven spielberg’s highly anticipated ‘ready player one’.
blockchain banking engineer, 2030 — a person who expands the infrastructure of blockchain technology, giving people access to secure banking for the first time
after refining the image, london-based retouching studio happy finish would take over from de gesincourt and work through the early hours of the morning, colouring the image in time for it to be displayed in davos and posted online the next morning. in total, the team produced 6 reactive illustrations in 120 hours flat and covered a wide range of topical discussions at the world economic forum, including blockchain technology, national identity, and robotic workforces.
national identity conservationist, 2030 — with ever increasing globalization, this scans places of national identity, digitally preserving them forever
public technology ethicist, 2030 — a government researcher who evaluates new technology in order to decide whether it is appropriate for public use
remote robotic surgeon, 2030 — a doctor who provides healthcare to patients in rural locations through a 5G connected robot
superstructure printer 2030 — as 3D printers allow us to built at a colossal scale, this person manages their operation during construction
project info:
agency: AKQA, london
client: MiSK global forum
creatives: senan lee, pansy aung
executive creative director: masaya nakade
illustrator: florian de gesincourt
retouching: happy finish, london
project manager: liam holmes
account director: ross winterflood
account lead: jenny hearne
designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.
edited by: maria erman | designboom
PRODUCT LIBRARY
Oct 20, 2021
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Oct 07, 2021
Do you people have a problem with Doctors Without Borders helping people in Africa? It’s clearly a futuristic visualization of how a doctor will be able to telecommute rather than physically go to Africa for something like Doctors Without Borders. The face is white? It’s the doctor’s face, not an AI. Doctors who participate in Doctors Without Borders are of all races, but are often white. Just google them and see for yourself.
Congratulations, all of you, for being retarded. The reason the robot has a white face is because there’s a white doctor controlling it from who-knows-where. REMOTE robotic. You mother……s can’t even properly comprehend the s..t you want to argue about.
Selassie is not playing the race card s/he is pointing out the obvious. How race/ism is projected into the future. The rural patient in the country side is “raced” black, the technologist /savior is “raced” white. So white supremacy (already an issue in AI) is robustly projected into the future.
Selassie, still want to play a race card in 2030……so say we do darken up the robot, you going to complain next about the Tylenol being white too? Cant we all just get along?
The woman in the African rural setting is still being treated by a Caucasian holograph face.couldnt the software be more relevant to the geographic location.beside by 2030 the demographics will change most of the young will live in urban areas.
a clever way of marketing AKQA´s root competencies since, according to their claim “AKQA is an ideas and innovation company. We exist to create the future with our clients.” What we see, are possibly nicely applied corporate illustrations showing, that “they will really manage the future, and they will do it in a brightly colorful way…”
But the question about “how desirable will the future actually look alike” is far more complex and above all, it could not be secured at all…