alicja kozlowska’s embroidered series of consumer goods lands in south korean stores
can you spot the difference?
Alicja Kozlowska rolls out her embroidery in south korea
Polish artist Alicja Kozlowska returns with a new series of textile works as part of her ongoing project titled: Embroidered Ordinariness – Performances. This time, Kozlowska introduces her craft to South Korea, where convenience stores reign supreme. Known for her hyper-realistic depiction of consumer goods (ranging from soda cans to bags of chips and packs of candy), the artist continuously draws inspiration from everyday life and objects, as well as her fascination with Pop Art, in an effort to popularize embroidery crafts.
scattering realistic consumer good sculptures across stores
In this case, Alicja Kozlowska (see more here) scattered her realistic embroidered artworks across convenience stores and supermarkets in South Korea’s Seoul and Busan. Some nestle among bags of real candies, while others hide in plain sight next to rows of cans in vending machines or fridges. The difference is undetectable when sweeping a quick glance. According to the artist, this performative act of infiltrating her artwork into real-life spaces is integral to her artistic activity. ‘For my projects, I most often use the space of large-format stores. I do it in different parts of the world, this time South Korea. The main reason I make my performances is that I can observe the most honest reactions to my work from people that are usually not art lovers,’ notes Kozlowska.
observing how the audience responds to the ‘performance’
The audience’s reactions vary greatly, often depending on the culture of a given place, civilization, or cultural development. Koslowska noticed that she arouses the greatest interest among relatively young people and the older generation. The former are interested in the idea and meaning of the message, while the latter focuses more on the technique of performance and mapping details. ‘I think performance is a great fit with a fiber art, but it’s not very common, which makes it even more surprising and interesting. In my opinion, textiles are not that fragile and are meant to be experienced!‘ she concludes.
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project info:
name: Embroidered Ordinariness – Performances
artist: Alicja (Alice) Kozlowska | @alice.kozlow
location: South Korea – Seoul & Busan
designboom has received this project from our DIY submissions feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.
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