alicja kozlowska's embroidered series of consumer goods lands in south korean stores

alicja kozlowska's embroidered series of consumer goods lands in south korean stores

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Alicja Kozlowska rolls out her embroidery in south korea

 
Polish artist Alicja Kozlowska returns with a new series of textile works as part of her ongoing project titled: Embroidered Ordinariness – Performances. This time, Kozlowska introduces her craft to South Korea, where convenience stores reign supreme. Known for her hyper-realistic depiction of consumer goods (ranging from soda cans to bags of chips and packs of candy), the artist continuously draws inspiration from everyday life and objects, as well as her fascination with Pop Art, in an effort to popularize embroidery crafts. 

alicja kozlowska makes her embroidery performances across south korea 4
Embroidered Ordinariness – Performances in Seoul, 2023 | all images courtesy Alicja Kozlowska

 

 

scattering realistic consumer good sculptures across stores

 

In this case, Alicja Kozlowska (see more here) scattered her realistic embroidered artworks across convenience stores and supermarkets in South Korea’s Seoul and Busan. Some nestle among bags of real candies, while others hide in plain sight next to rows of cans in vending machines or fridges. The difference is undetectable when sweeping a quick glance. According to the artist, this performative act of infiltrating her artwork into real-life spaces is integral to her artistic activity. ‘For my projects, I most often use the space of large-format stores. I do it in different parts of the world, this time South Korea. The main reason I make my performances is that I can observe the most honest reactions to my work from people that are usually not art lovers,’ notes Kozlowska. 

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Seoul, 2023

 

 

observing how the audience responds to the ‘performance’ 

 

The audience’s reactions vary greatly, often depending on the culture of a given place, civilization, or cultural development. Koslowska noticed that she arouses the greatest interest among relatively young people and the older generation. The former are interested in the idea and meaning of the message, while the latter focuses more on the technique of performance and mapping details. ‘I think performance is a great fit with a fiber art, but it’s not very common, which makes it even more surprising and interesting. In my opinion, textiles are not that fragile and are meant to be experienced!‘ she concludes.

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Busan, 2023

alicja kozlowska makes her embroidery performances across south korea 8
Busan 2023 – close up shot

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Seoul, 2023alicja kozlowska makes her embroidery performances across south korea 3

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Seoul, 2023

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project info:

 

name: Embroidered Ordinariness – Performances
artist: Alicja (Alice) Kozlowska | @alice.kozlow

location: South Korea – Seoul & Busan

 

 

designboom has received this project from our DIY submissions feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: lea zeitoun | designboom

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