Y&R grow animal beards for schick's free your skin campaign

Y&R grow animal beards for schick's free your skin campaign


Y&R grow animal beards for schick’s free your skin campaign
images courtesy of electric art

 

 

 

the beard trend has quickly become an international craze and grooming brands, like razor company schick, aim to encourage the regular trimming and upkeep of burly facial hair. for their latest advertising campaign, they’ve teamed up with Y&R new zealand to create a humorous and bizarre series featuring three men with ‘beastly’ beards. the overgrowing hair has become so burly and unkempt that it has turned into an animal, carrying the message that men should shave before their beards get out of hand. the ‘free your skin’ series sees the otherwise manly beards as fuzzy criters desperately clinging on to and hugging the mens’ chins, warning scruff-lovers to manicure their mustaches before they turn feral

schick free your skin animal beards
a grey ferret clings to the man’s chin

schick free your skin animal beards
a ferret wraps around the man’s face

animal beards for schick's free your skin campaign
the campaign series

 

 

 

creative image production studio responsible for making the scenes come to life describe their creative process:several test comps were done initially to explore the size, type, color & position of the animal. we settled on a mixture of ferrets for the limbs, face & tail & rabbits for the softer fuller fur of the body. the agency street cast an awesome range of hipsters & troy worked his magic shooting the selected talent in auckland. stephen did a great job shooting the furry critters matching the portrait lighting & posing the animals to match our rough comps. our menagerie consisted of 6 ferrets & 9 rabbits, all various colors. the rabbits were the best looking of the bunch although the ferrets had all the personality & a rather…unique…smell about them.’ 

 

 


schick free your skin — how the campaign was made
video courtesy of electric art

schick free your skin animal beards
gif showing the photo manipulation process

schick free your skin animal beards
original sketch of the design concept

schick free your skin animal beards
drawings indicate the style of the campaign

 

 

project credits:

 

agency: Y&R new zealand
executive CD: josh moore
associate CD: tom paine
art director: mark tallis
copywriter: cam dowsett
senior account manager: mike keen
agency head producer: christina hazard
agency producer: marique knight
talent photography: troy goodall
animal photography: stephen stewart

  • The funny part is how they have the guy look angry for a more stylish effect

    Tomas
    Jan 07, 2015
  • Can’t wait for the dodo beard

    Snp5k
    Jun 21, 2014
  • Seriously…? Men beard is already sexy enough, or I would say even sexier. What´s the point of having a animal attached to your face? It´s like those ladies that wear dead animals, really.

    what?
    Jun 21, 2014
  • Grotesque and completely unnecessary …. eeuw

    Robert de Vos
    Jun 19, 2014

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