a participant of ‘one & other’ project in trafalgar square, london on 21th of july at 5:17 pm image © designboom

british sculptor antony gormley is providing the public with the opportunity for 60 minutes of fame by becoming a temporary artwork through his project ‘one & other’. he is asking the people of the UK to occupy the empty fourth plinth in trafalgar square in london, a space normally reserved for statues of kings and generals. participants become an image of themselves, and a representation of the whole of humanity.

every hour, 24 hours a day, for 100 days without a break, 2,400 different people make the plinth their own. one & other is open to anyone and everyone as long as you’re 16 or over and are living or staying in the UK, you can apply to be part of this artistic experiment. the project started on 6th of july and will run until 14 october 9 am. 24 hours live coverage is available at www.oneandother.co.uk.

‘the idea is very simple. through putting a person onto the plinth, the body becomes a metaphor, a symbol. in the context of trafalgar square with its military, valedictory and male historical statues, this elevation of everyday life to the position formerly occupied by monumental art allows us to reflect on the diversity, vulnerability and particularity of the individual in contemporary society. it’s about people coming together to do something extraordinary and unpredictable. it could be tragic but it could also be funny.‘ -antony gormley, 2009

antony gormley: 'one & other' in trafalgar square, london the participant looking at the crowd and writing on paper image © designboom

antony gormley: 'one & other' in trafalgar square, london image © designboom

antony gormley: 'one & other' in trafalgar square, london image © designboom

antony gormley: 'one & other' in trafalgar square, london image © designboom

antony gormley: 'one & other' in trafalgar square, london image © designboom

antony gormley: 'one & other' in trafalgar square, london image © designboom

antony gormley: 'one & other' in trafalgar square, londonview of trafalgar square image © designboom

antony gormley: 'one & other' in trafalgar square, london sky arts films the project 24/7 image © designboom

one & other art project – view from the 4th plinth in trafalgar square, london. taken at 4pm on 8th july 2009 by one of the participants