art x smart adds 21st technology onto famous masterpieces
art x smart adds 21st technology onto famous masterpieces art x smart adds 21st technology onto famous masterpieces
nov 05, 2013

art x smart adds 21st technology onto famous masterpieces

art x smart adds 21st technology onto famous masterpieces
‘the card players’ by paul cézanne, 1894–95
all images courtesy of kim dong-kyu




combining famous historical paintings with images of 21st century technology, ‘art x smart’ has transported them into another time. the addition of smartphones onto masterpieces by artists such as cézanne, gogh and manet forces one to re-examine them and question the influence of technology on modern society. the works are intended to be humorous parodies of the way smartphones have dramatically changed today’s social interaction. the models in the classical paintings use the devices to play games, take pictures and listen to music, as though the action was of second nature to them, like it is for us.



‘girl with a pearl earring and an iPhone’ after ‘girl with a pearl earring’ by johannes vermeer, 1665



‘when you see the amazing sight’ after ‘wanderer above the sea of fog’ by caspar david friedrich, 1818



‘sunday afternoon’ after ‘a sunday afternoon on the island of la grande’ by jattegeorges-pierre seurat, 1884–1886



‘his room’ after ‘the bedroom’ by vincent van gogh, 1888



‘luncheon’ after ‘the luncheon on the grass’ by édouard manet, 1862–1863



‘news of kidnapping on facebook’ after ‘over the town’ by marc chagall, 1917-18



‘her mirror’ after ‘rokeby venus’ by diego velázquez, 1647–51



‘always in my hand’ after ‘in the conservatory’ by édouard manet, 1878-9



(left) ‘a family gathering’ after ‘the balcony’ by édouard manet, 1868
(right) ‘in a cafe’ after ‘l’absinthe‘ by  edgar degas, 1876



(left) ‘music for dreaming’ after ‘the dream’ by pablo picasso, 1932
(right) ‘the scream’ by edvard munch, 1893



(left) ‘multi-touch zoom’ after ‘the ancient of days’ by william blake, 1794
(right) ‘don’t take the iPad in the bathroom’ after ‘the death of marat’ by jacques-louis david, 1793



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

  • Corporate reappropriation of art for the sake of advertising is nothing new, they’ve just gotten sneakier.

    Eric says:
  • I find ‘his room’ after ‘the bedroom’ by vincent van gogh is the most hillarious. If he lives in this days, Van gogh would definitely be the hipster with that kind accesories.

    Skinner17 says:
  • Picasso’s “the dream” and Vermeer’s “girl with the pearl earring ” are ubiquitous. Love them all. Seurat’s “Sunday afternoon…”
    captures the endless possibilities of superimposing the current social communication gadgets over the social norms of the past.
    Thanks art x smart.

    nelsondreyes architect says:
  • The Scream for the broken Iphone is the most hilarious!

    davide marin says:

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