azuma makoto suspends fur tree inside FENDI pop-up boutique in tokyo
 
azuma makoto suspends fur tree inside FENDI pop-up boutique in tokyo azuma makoto suspends fur tree inside FENDI pop-up boutique in tokyo
jan 01, 2016

azuma makoto suspends fur tree inside FENDI pop-up boutique in tokyo

azuma makoto suspends fur tree inside FENDI pop-up boutique in tokyo
all images courtesy of azuma makoto

 

 

 

inside the mega FENDI ginza store in tokyo, japanese flower artist azuma makoto has suspended a sculptural ‘fur tree’ from the ceiling of the pop-up boutique. the botanical art piece is exhibited above visitors, towering overhead shoppers and passersby. makoto has carefully sculpted the central trunk from an eclectic mix of mediums like moss and bark that add a hyperrealistic quality to the piece. rather than flowers or leaves growing from the branches, a colorful range of fendi’s signature fur balls don the tree limbs. blue and green puffs are attached to each of the extremities, forming a surreal landscape that blends nature and couture.

 

 


video courtesy of fendi

fendi-fur-tree-azuma-makoto-designboom-01
the sculptural ‘fur tree’ is suspended from the ceiling of the pop-up boutique

fendi-fur-tree-azuma-makoto-designboom-04
the piece is installed inside the mega fendi ginza store in tokyo

fendi-fur-tree-azuma-makoto-designboom-05
a colorful range of fendi’s signature fur balls don the tree limbs

fendi-fur-tree-azuma-makoto-designboom-06
makoto has carefully sculpted the central trunk from an eclectic mix of mediums

fendi-fur-tree-azuma-makoto-designboom-07
the sculpture forms a surreal landscape that blends nature and couture

fendi-fur-tree-azuma-makoto-designboom-03
the entrance to the pop-up boutique displays the name of the project alongside the artist

fendi-fur-tree-azuma-makoto-designboom-08
the initial design stages included the experimentation between natural and artificial materials

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