the banksy art shredding stunt has become a meme that brands are capitalizing on
whilst many saw the event as an anti-capitalist statement, events thereafter have a strong stench of money.
last week banksy went viral when one of his paintings self-destructed after selling for $1.4 million at a sotheby’s auction in london. immediately becoming one of the most audacious stunts in art history the artwork, now shredded into ribbons, has led many to proclaim it was a middle finger to the art world, maybe an act of counterculture, definitely an anti-capitalist statement. ironically events thereafter have a strong stench of money.
if even intended this was a complete failure with news reports speculating soon after whether the artwork had in fact become more valuable as a unique document of contemporary art history. right after the event banksy became a global twitter trend, nifty marketing that would have otherwise cost a lot to pull off. now big brands are capitalizing on the historical art moment by editing it into marketing gold.
No need to break the bank for a work of art 😏 #PerrierLemon #GoForTheExtraordinaire pic.twitter.com/hCf2epASez
— Perrier (@Perrier) October 9, 2018
Our Junk Twilight designs are running low on stock. Get them now before they are #goinggoinggone #banksy #art #mazuresortwear #genius #wearethesea pic.twitter.com/chUgn7cfar
— Mazu Resortwear (@MazuResortwear) October 10, 2018
We’ve heard this is all the rage now, so we’ll start the bidding at €100,000… pic.twitter.com/fUOZxG64Yu
— Lidl Ireland (@lidl_ireland) October 8, 2018
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