viennese artist barbara anna husar elevates her FLYING UDDER social sculpture over the vienna. the hot air balloon playfully takes shape as a cow’s udder as a representation of the change in values over the 21st century. the udder, synonymous with the feminine and the first source of nourishment for mammals, is removed from its familiar context. the artist presents the cow’s udder as a metaphor for sustainability to further strategies of moving beyond the seemingly unstoppable push for growth, that drives the current economy towards greater balance between humankind and nature.

flying udder vienna
image by elmar bertsch

 

 

with her FLYING UDDER balloon sculpture over vienna, barbara anna husar seeks a strategy of ‘rethinking on a grand scale.’ with her latest work, the 3,500 cubic-meter udder-shaped hot air balloon, the artist introduces a catalyst for future action and for a discourse to overcome the ‘human perversion of maximization.’ elevating this symbol above the city celebrates a newly developed concern for the environment and the use of resources that are driving the transformation of society. the artist comments: ‘UDDER gives and nourishes, UDDER is a sensitive resource, UDDER is female.’

flying udder vienna
image by regina hügli

 

 

barbara anna usar’s flying udder elevation over vienna is supported by the hittisau women’s museum — a collective which celebrates the cultural work of women and their stories and has accompanied the social sculpture from the beginning, as well as the austrian museum of folk life and folk art, which constantly encounters our cultural techniques and traditional patterns with new perspectives and multimedia-based scopes of action

flying udder vienna
image by regina hügli

flying udder vienna
image by regina hügli

flying udder vienna
image by regina hügli

flying udder vienna
image by regina hügli

flying udder vienna
image by regina hügli

flying udder vienna
image by lisi specht

flying udder vienna
image by katharina erich

flying udder vienna
image by elmar bertsch

flying udder vienna
image by vanessa tahödl

flying udder vienna
image by katharina erich

flying udder vienna
image by elmar bertsch, taken during a previous launch

 

 

project info:

 

project title: FLYING UDDER

artist: barbara anna husar

location: vienna, austria

support: hittisau women’s museum

photography: regina hügli, lisi specht, katharina erich, vanessa tahödl, elmar bertsch