bell typographic music video game for androp
 
bell   typographic music video game for androp bell   typographic music video game for androp
may 19, 2012

bell typographic music video game for androp

a still from ‘bell’, an interactive music video for androp by masashi kawmura + qanta shimizu + saoosha + yuki morimoto, 2012 song © warner music japan inc all images courtesy ddd gallery and the designers

ddd gallery has sent designboom a piece featured in the tokyo space’s most recent exhibition– a graphic design and typography interactive music video entitled ‘bell’. the experiential film has been developed by artists masashi kawmura, qanta shimizu, saoosha, and yuki morimoto has been created as a website for japanese band androp‘s song ‘bell’ as a music video game through which any individual may access this participatory, letter-formed digital short.

upon visiting the website, the user first enters a message equaling eighty characters or less into a small text box provided on the homepage, signifying the recipient in the top textbox either by name or twitter ID. the goal of the ‘androp bell’ participant is to avoid numerous obstacles and safely relay the entirety of their brief note as a cartoon animal. they may control their character moving across the screen with their keyboard’s arrow keys and space bar. each personality is comprised of a jumbled collection of the letters input by the user on the homepage– the size of the character is directly proportional to the count of the note he or she sent. as the user attempts to overcome attacks from opponent animals chasing their small form or environmental blockades, several of the ‘players’ which comprise the unified thought of the message are switched from the initial letters building each word. the comprehensibility of the note is entirely dependent upon whether or not the user avoids the introduced obstacles. the black and white music video comes to a close with the remains of the initial message having been altered by the game interactions written across the screen. at this point, the user has the option to either send this version of the message via twitter to his or her chosen recipient or play again.

first, the user must type the name of the recipient (or their twitter ID) into the top field, the second space available for the input of a message

after the user clicks the button labeled ‘play’, and the perspective shifts as the letters begin to dance across the screen

the message written by the user falls from the sky of the alternate reality into the shape of an animal

upon first starting the game, the user is informed of how to use their keyboard as a controller for their character

in a darkened space, the animal must dodge rolling typographic made boulders

the animal moves backwards, forwards and side to side, avoiding the obstacles posed to the mini figure

four of the scenes in which the typographic animal moves through

the word-formed giraffe navigates through several peril filled environments

in the final moments of the song and game, all letter-formed figures in the screen begin to disintegrate, the characters drifting up to the space from which they once rained down

the message in its final, cryptic form may be sent through four methods or played again for clearer recognition

a film explaining how to play the ‘bell’ music video game

INFINITI digital art competition – CURVED VISIONS designboom in collaboration with INFINITI is offering an international competition asking participants to design spectacular or interactive digital artworks or performances, to be exhibited throughout europe. participation is open to applicants from every country in the world: to professionals, design-enthusiasts, and students.

registration is free and now open, through july 10th, 2012. view the call-to-entry for more details!

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    art news

    ×
    keep up with our daily and weekly stories
    491,183 subscribers
    - see sample
    - see sample