these bloated british motors exemplify an era of shoddy seventies cars

these bloated british motors exemplify an era of shoddy seventies cars

a trio of shoddy seventies vehicles from the british automotive archives have been digitally resurrected as a series of comical animations. london-based creative studio ink has bloated and floated the austin allegro, triumph TR7 and austin princess — reputably some of the worst driving machines ever made. these underdogs of the car world exemplify an era of british car production when automotive design was ‘up in the air’.



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ink’s CGI animations capture the curious charm of each british cruiser, featured on backdrops inspired by the period paint schemes of automotive manufacturer british leyland. pictured on a mustard yellow is the austin allegro, nicknamed the ‘flying pig’ for its bloated looks, poor build quality and unreliable reputation; the austin princess, rendered in jade green, earned the nickname ‘the wedge’ for its angled and slanting panels; and the triumph TR7 is seen in french blue, and was designed with a bullet-like silhouette to represent the ‘shape of the future’.


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as if inflated by an invisible air pump, the cars are blown up beyond their borders and weightlessly lifted into the air, with sound design by otic audio adding to the episode. ‘bloated motors’ pays homage to these vibrant personalities whose popularity, ironically, never got off the ground.


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