NYC-based design studio, burn & broad, have taken to the streets with a self-initiated public art installation. the project, titled ‘it’s a sign™’, transforms iconic city street signs into fun, eye-catching visuals. 

nyc based design studio transforms street signs into street art 1

images courtesy of burn & broad

 

 

the studio, known for creating striking designs for the likes of cardi b, nike and dreamville, launched their own installation in an effort to celebrate creativity and positivity in the city they call home. a sharp contrast to the wordy signage that typically fills new york city, burn & broad’s signs create light-hearted, humorous and artistic graphics that force passersby to look up, peal their faces away from their phones and simply…smile.

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nyc based design studio transforms street signs into street art 2

nyc based design studio transforms street signs into street art 3

nyc based design studio transforms street signs into street art 4

nyc based design studio transforms street signs into street art 6

nyc based design studio transforms street signs into street art 7

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nyc based design studio transforms street signs into street art 9

 

 

project info:

 

project name: it’s a sign™
design: burn & broad

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: lynne myers | designboom