burning calories by henry hargreaves
 
burning calories by henry hargreaves burning calories by henry hargreaves
may 15, 2013

burning calories by henry hargreaves

‘burning calories’ by henry hargreavesall images © henry hargreaves

 

 

designboom has received images from brooklyn-based photographer henry hargreaves on his latest project ‘burning calories’. influenced by the one ‘real’ way to make the calories burn, the concept reflects on the current state of america’s obesity problem, where healthy weight-loss solutions are overshadowed by corporate malfeasance. ‘ it is not just in the people you see or the depressing facts about the significant health impact on individuals,’ says hargreaves. ‘calorific information, driven by the big brother mandates belief that knowledge is power, making it only inevitable to overcome temptation’.

 

the entire series of fast-food dishes are made out of cake from a local bakery, created by amirah kassem. even the burger and fries are created using pastries – as they then get set on fire with lighter fluid and a torch.

 

 

burning donut calories

 

 

burning icecream cone and popcorn calories

 

 

burning and pizza and hotdog calories

 

 

donut before being set aflame

 

 

hot dog, burger and fries before being set aflame

 

 

pizza and popcorn before being set aflame

 

 

a sprinkled donut before being set aflame

 

 

torching the hamburger and fries

  • simplistic and interesting
    so now what is next ?
    is there another layer beyond this ?

    Paedra says:
  • Paedra! Burning animals is not in question!

    Alle says:

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