ground view of the clothes covered warehouse image courtesy of su–may

british department store marks & spencer (M&S) have embarked on a new project ‘shwopping’, whereby they are encouraging their customers to ‘shwop’ — swapping their unused garments in exchange for a 5GBP voucher which they can use towards purchasing new clothes at M&S. as part of this new campaign, M&S has covered an old truman brewery warehouse in east london, with unused clothes donated by the community to encourage their shoppers to recycle their garments by donating them to charity and decrease waste. 

more than 1,200 ‘shwop drop’ boxes have been placed in numerous M&S locations around the UK, whereby the community can pitch their unwanted threads to be recycled and sold by oxfam to help support those living in poverty.

clothes covered building   marks & spencer shwopping campaign garments cover the facades of the building image courtesy of world of good

clothes covered building   marks & spencer shwopping campaign image courtesy of simon-k

clothes covered building   marks & spencer shwopping campaign image courtesy of su–may

clothes covered building   marks & spencer shwopping campaign detail image courtesy of world of good

clothes covered building   marks & spencer shwopping campaign installation in progress image courtesy of terekhova

via my modern met