clothes covered building   marks & spencer shwopping campaign clothes covered building   marks & spencer shwopping campaign
may 11, 2012

clothes covered building marks & spencer shwopping campaign

ground view of the clothes covered warehouse image courtesy of su–may

british department store marks & spencer (M&S) have embarked on a new project ‘shwopping’, whereby they are encouraging their customers to ‘shwop’ — swapping their unused garments in exchange for a 5GBP voucher which they can use towards purchasing new clothes at M&S. as part of this new campaign, M&S has covered an old truman brewery warehouse in east london, with unused clothes donated by the community to encourage their shoppers to recycle their garments by donating them to charity and decrease waste. 

more than 1,200 ‘shwop drop’ boxes have been placed in numerous M&S locations around the UK, whereby the community can pitch their unwanted threads to be recycled and sold by oxfam to help support those living in poverty.

garments cover the facades of the building image courtesy of world of good

image courtesy of simon-k

image courtesy of su–may

detail image courtesy of world of good

installation in progress image courtesy of terekhova

via my modern met

  • Isn’t that the ultimate irony: Donate unused clothes so we can strap them to a building where they will remain unused. Can’t we come up with a better use for unwanted clothing than decorating a building?

    PostmodernPoet says:
  • It is a beautiful photo op and advertising campaign, but I think that there could be a better use for these needed clothes.
    You also need a proof reader at Designboom for English language – SHWOPPING instead of shopping?

    Barbara Arlen says:
  • donating in order to buy more( and more), wow, I’m confused…

    milagoudet says:
  • Barbara, I think they were trying to be clever; it’s a compound word on swap and shopping = shwopping.

    DaftMan says:
  • marks and spencer call the project [url=] shwop or shwopping [/url]

    checkitout says:
  • wow looks like my Los Angeles neighborhood on the weekends when people try to sell used clothes on the sidewalks outside their apartment buildings.

    peen says:
  • Ultimately I think the garments should be pumped back into the market alongside new clothes to give them a longer life cycle.

    Chris says:
  • AAAAmazing…..

    Sna Temiti says:
  • …Wow, …..Yes, I agree, truelly amazing, I´m in awe, speechless, but not really: …What this instalation is really about is the ongoing economical crisis. …The sponaneous ubicuitous solitary sidewalk-sale of obsolete clothing pinned to garage doors everywhere, …it representing alternative income -& proof of David Harvey´s today´s “Flexible Capitalism”-, but taken to the extreme…!!!

    …congrats, …you really “pinned it”…!!!

    Luis Víctor Escalante says:
  • Just know, that later this clothes would be sold in eastern europe at the “secon hand” shops. And I personally saw new denim pants with a price tag of £ 4 but they selling there for £ 10 min.

    Kutulu says:
  • secondhads)))) realy in my country like in Privoz from Odessa)))) LOL

    Kulturmultur says:

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