the cloud collective creates typographical installationall images courtesy of the cloud collective





‘towards a poetic morphology’, a temporary installation by the europe-based artist network the cloud collective, fills a small room with a landscape of letters, together forming robert walser’s poem ‘oppressive light’. the piece was installed at la fabrique, a former textile printing factory, for the 22nd international poster and graphic design festival of chaumont in france. in the work, a small opening pathway invites visitors to explore the letters and forms, in a windowed room whose ambiance constantly changes with the sunlight and weather outdoors

the cloud collective towards a poetic morphology view entering the installation



‘this arrangement in space– strongly affected by sunlight, time and weather– allows the text to slowly detach itself from its intrinsic meaning and to let form, typography and composition take over. the snowy landscape becomes malleable, thus creating a multitude of meanings for the observer.’

the cloud collective towards a poetic morphology closer view

the cloud collective towards a poetic morphology additional view



Oppressive light by robert walser

Two trees stand in the snow tired of the light the sky Heads home nothing nearby Where the gloom makes its abode

And behind the trees houses Tower in the dark Now you hear someone speak The dogs begin to bark

The round beloved moonlight Lamp appears in the house But when the light goes out A gaping wound stays in sight

What a small life to know And much nothingness nearby Tired of the light the sky Has given all to the snow

The two trees dance with grace Bend their heads and nod Clouds race across the sod Of the worlds silent face

the cloud collective towards a poetic morphology process photograph

timelapse video of the installment of the piece