črtomir just depicts an ultra-luxe, literal vision of gold-named brands črtomir just depicts an ultra-luxe, literal vision of gold-named brands
jul 31, 2015

črtomir just depicts an ultra-luxe, literal vision of gold-named brands

črtomir just depicts a luxe, literal vision of gold-named brands
(above) magnum gold
all images courtesy of črtomir just 

 

 

 

the association people make with the color gold brings forth a luxurious and sensual sensibility. everything from ice cream brands to cigarette companies have adopted golden attributes and product names to appeal to this impression. slovenia-based designer črtomir just puts a twist on the popular style of naming by depicting these objects literally, or how they would look if they were truly made out of gold.

 

using the programs 3DS max, zbrush and v-ray, just has created realistic interpretations of ‘magnum gold’, ‘marlboro gold’, ‘haribo goldbär’, ‘jacobs gold’ and ‘kodak gold’. gilded smoke swirls from the end of a cigarette, an ice cream bar drips liquid gold and long strips of metallic film line kodak reels, each revealing a personality defined by extravagance, energy and pizzazz.

crtomir just gold rush
marlboro gold

crtomir just gold rush
haribo goldbär

crtomir just gold rush
jacobs gold

crtomir just gold rush
kodak gold

crtomir just gold rush
details

crtomir just gold rush
the prints at 70 x 100 cm and framed

  • Enjoyable concept and great execution

    Alaimo says:
  • looks aaawesome. great concept!! one of those “duh! why didn’t someone think of that before” ideas.

    @_identikit_ says:
  • perhaps a title “Hommage a Midas” could by a suitable for the whole set. Otherwise scary…

    Ladislav Kubo says:

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