črtomir just depicts an ultra-luxe, literal vision of gold-named brands črtomir just depicts an ultra-luxe, literal vision of gold-named brands
jul 31, 2015

črtomir just depicts an ultra-luxe, literal vision of gold-named brands

črtomir just depicts a luxe, literal vision of gold-named brands
(above) magnum gold
all images courtesy of črtomir just 




the association people make with the color gold brings forth a luxurious and sensual sensibility. everything from ice cream brands to cigarette companies have adopted golden attributes and product names to appeal to this impression. slovenia-based designer črtomir just puts a twist on the popular style of naming by depicting these objects literally, or how they would look if they were truly made out of gold.


using the programs 3DS max, zbrush and v-ray, just has created realistic interpretations of ‘magnum gold’, ‘marlboro gold’, ‘haribo goldbär’, ‘jacobs gold’ and ‘kodak gold’. gilded smoke swirls from the end of a cigarette, an ice cream bar drips liquid gold and long strips of metallic film line kodak reels, each revealing a personality defined by extravagance, energy and pizzazz.

crtomir just gold rush
marlboro gold

crtomir just gold rush
haribo goldbär

crtomir just gold rush
jacobs gold

crtomir just gold rush
kodak gold

crtomir just gold rush

crtomir just gold rush
the prints at 70 x 100 cm and framed

  • Enjoyable concept and great execution

    Alaimo says:
  • looks aaawesome. great concept!! one of those “duh! why didn’t someone think of that before” ideas.

    @_identikit_ says:
  • perhaps a title “Hommage a Midas” could by a suitable for the whole set. Otherwise scary…

    Ladislav Kubo says:

have something to add? share your thoughts in our comments section below.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

art news