curved visions international digital art competition
curved visions international digital art competition curved visions international digital art competition
may 10, 2012

curved visions international digital art competition

C A L L – F O R – E N T R I E S

after the first successful competition for which we recently featured the winning designs,

designboom in collaboration with INFINITI announces an international competition in digital art. participation is open to applicants from every country in the world, to professionals, design-enthusiasts, and students.

free registration required.


participants are asked to design a memorable experience in the form of spectacular or interactive digital artworks or performance, to be displayed in the new centers that INFINITI is opening throughout europe and during other premium events of the brand.

at INFINITI, the most exciting luxury car brand with design, performance, and modern luxury at the core of its inspiration, we don’t believe in straight lines. they are predictable, unnatural and boring. we don’t like to be restricted by rules and conventions; we use natural curves to create beauty, power and performance. INFINITI’s power is curved. it starts soft and delicately, delivering increasing power, to give the acceleration the feel of endlessly increasing G’s. INFINITI’s design is curved. to increase the free flow of energy between the driver and his car. to create an exhilarating experience through every curve on the road. since now, the perfect line is a curve

that’s why we are challenging your artistic capability. design the ultimate digital experience of what the curve brings to you.

01 – the subject of the international competition is


participants are asked to design an unforgettable experience that can be generated through a digital artwork, interior installation piece, or unique performance:

1 – digital artwork in the form of images and/or videos    you can (and are encouraged) to include the car or elements of the car as part of the artwork

2 – physical installation in the form of a sculpture, 3D mapping, or other exciting new media works    – installation should take up no more space than an INFINITI car – installation must work in ambient light     you can (and are encouraged) to include the car or elements of the car as part of the installation,     any form of installation that requires bespoke build must be provided by artist.

3 – INFINITI experiential cinema: unique curved cinema experience where you can create a 180°  or 360°  video installation    – sound and interactivity are optional but will enhance the experience

4 – interactive art piece that works with Microsoft Kinect.    – this can be a complete work or conceptual prototype and technology available will be Microsoft surface and Kinect sensors.

5 – live performances    – including dance, light, interactive music, body art, or another unique experience

02 – registration

registration is now open; please fill out the form. you may submit your design at any time after registering.

team submission are welcomed, but please register with one name only.
 when submitting your design you will have the opportunity to list all team members’ names.

registrations are closed

03 – awards

jury will shortlists 6 entries in total.

each shortlisted project will be installed at several showroom openings and other brand events, amongst the hottest cities across europe. the public attending the events will have a chance to vote on the artwork and will be deciding the winner.

the winner will receive a prize of 10,000 euro.

and as always, designboom will publish an exhaustive results report.

 04 – jury
 a jury composed of design and arts professionals, advertising agencies, experts related to the theme of the competition, and top automotive professionals will select the best creations, to be showcased during the INFINITI showroom opening events.

the jury for the second theme of the competition will be composed of: – shinji nukumi, winner of INFINITI 1st digital art competition – INSPIRED PERFORMANCE – jean-marie dru, president, TBWA worldwide – victor nacif, vice president at NISSAN design europe – jean-pierre diernaz, marketing and communication director,  INFINITI europe and middle east – massimo mini, co-founder of designboom

 05 – design criteria

please keep in mind that your works will be installed and managed by a third party, 
and thus should be both easily assembled and cost effective. projects that are too expensive
 or difficult to produce will not be realized and thus cannot advance to the second stage 
of the competition, even if they are originally selected by the jury as winning designs.

the winning formula will be clearly linked to INFINITI’s DNA and will express the theme of the competition: CURVED VISIONS

conceptually or physically, INFINITI cars should be in some way the heroes of the creation. and are encouraged to include the car or elements of the car as part of the artwork of course, the most impactful projects will achieve a mix of innovation and interactivity, generating an emotional response in those who experience the work.

projects may take any form, as long as they address in some way the idea of CURVED VISIONS.

INFINITI has provided a library of images and videos that participants can use either for inspiration for their project or to include within their entry.






<!— additional assets are available here –>

keep posted for more video reference materials to be added over the next few weeks!

06 – registration deadline

application registration will be accepted through july 10th, 2012.

 07 – submit your entry / entries participants can submit concepts that are not fully developed but close to final execution. these concepts can be presented via a story board or via a video. between the submission deadline and the first showcase there will be 2 months during which the selected shortlisted participants will be able to fully develop their idea and produce / realize their installation.

if you are entering more than one work,
 please submit each work separately.

for each submission, you will be requested to supply: 1. up to 6 files (images and videos) for uploading to designboom
 images or a composition of images of your project. image size: 818 pixels wide.

to upload your images please use only .gif or .jpeg files at 72 dpi in RGB color mode. maximum 200 kb each file.

video clips we accept flv or swf files only. 818 pixels wide. maximum file size 10MB.

the entry submitted is a low-res version of your original work. please note that high-resolution image(s)
/video will be requested if your work is shortlisted. broadcasting of the shortlisted entries will require HD files, 1920 x 1080, non-compressed (mov, avi, etc.)performance submissions should include a storyboard, video, 
or other imagery to express the progression of the live event.
the designer is responsible for providing any props, equipment, costumes, or performer(s).

sound files separate sound files may be submitted as .mp3 or .wav files. the designer must have all rights to any sound or music upload.

2. explanation of ideas a brief description of your design or performance.
 (english text only, please be concise)

3. statement of acceptance of the competition guidelines
 competition guidelines: projects participating to the competition, must be original works. projects must be free from copyrights 
and any kind of obligation. the design shall not in any way infringe on 
any third party’s right, including but not limited to copyright, logos, 
trademark, trade names, or other proprietary rights of publicity or 
privacy.only entries with a declaration of authorship are accepted. (when submitting your design you will be asked to tick a box of declaration)

submissions are closed

 08 – deadline for submission of entries works can be submitted through july 10th.


 09 – announcement of the results
 the shortlist results will be announced  4 weeks after the submission deadline
. the jury’s selection is final and is not debatable.

 10 – intellectual property rights any moral and paternity right regarding the project sent in for application is designer’s property. however, by submitting a design in the competition, the participant agrees to provide INFINITI
 with the right of first refusal to the exclusive use of the design. this option is valid for 6 months after 
the end of the competition. in the event that INFINITI exercises the option to use the rights for production on an exclusive basis and sine die (without time limitations), INFINITI will make an agreement with the participant on usual royalties conditions for the transfer of intellectual property rights. and, by participating in the competition, all participants authorise designboom and  INFINITI to publish and exhibit all the designs (including project data submitted) – waiving compensation – at exhibitions and events and/or to use them in any publications communications or promotions that designboom and INFINITI may deem suitable and/or necessary. in any cases, each time the creation is used, they must refer to the competition they originate from. designboom and  INFINITI will credit the designer’s name to properly attribute authorship of work to promote the author adequately. INFINITI will have the right to apply minor change amendments without damaging the integrity of the artwork – e.g. add the INFINITI logo and text, reframing, translation, changing colors, cutting the background or parts of it, etc… in case designboom and INFINITI want to bring major changes to  the submitted artwork for publication, designboom and INFINITI will contact the designer and inform him/her about the use to obtain the designer’s consent.



12 – more info INFINITI new approach to cars

 13 – questions?

please click any of the following questions, or see our FAQ below to find out:

what file formats, programs, and hardware will be supported for projects?

should I submit modeling files or code along with the images for my project?

can I submit a design proposal even if I do not have the technical background to create the project?

I have an interactive installation but it involves a sculpture I have created. can I still submit the project?

what are the assets packages?

can I submit video or stationary images for projection or only interactive projects?

can I submit an audio-only piece?

any further inquiries should be addressed to [email protected] ;
 make sure to write CURVED VISION in the subject line

13 – frequently asked questions


what file formats, programs, and hardware will be supported for projects?should I submit modeling files or code along with the images for my project?can I submit a design proposal even if I do not have the technical background to create the project?I have an interactive installation but it involves a sculpture I have created. can I still submit the project?what are the assets packages?can I submit video or stationary images for projection or only interactive projects?can I submit an audio-only piece?

— what file formats, programs, and hardware will be supported for projects?   ^ your submission should illustrate your design concept, in the form of text, photographs, storyboards, or video.

for the actual project itself, at present there are no restrictions for either hardware or software. you may utilize most kinds of audiovisual, modeling, and interaction design formats and tools, including but not limited to openframeworks, arduino, processing, max, microsoft surfaces and kinect.

— should I submit modeling files or code along with the images for my project?  ^ no, you do not need to submit any code or source files with your submission. however, in the event that your project is shortlisted, you should be able to provide within two months all instructions, files, or code necessary for your project to be installed.

can I submit a design proposal even if I do not have the technical background to create the project?  ^ all projects should be able to be created by the individual or team submitting them. if your design is shortlisted, you are expected to provide within two months from the submission deadline all instructions, files, or source code necessary for the third-party to install your project.

it is perfectly acceptable, however, to submit project ideas that are still in the concept stage, as long as you will be able to realize the work within two months of the submission deadline.

of course you are also welcome to submit proposals as a team in which one or more individuals has designed the artistic concept, and one or more others has generated the technical foundation.

I have an interactive installation but it involves a one-off sculpture I have created. can I still submit the project?  ^ yes! we welcome multimedia installations, including those that involve physical sculptures. in the event that your project is shortlisted, you may discuss with designboom and infiniti whether you would prefer to personally make and ship the sculptures (shipping cost paid for by infiniti) or if there is a way for a third party to create the pieces, under your instruction.

please remember that your project will be exhibited in approximately five showrooms throughout europe. infiniti reserves the right to not produce projects that are too expensive, fragile, or complicated to install, even if they are originally selected by the jury for the shortlist.

what are the assets packages?  ^ these files are images and video that INFINITI has provided to help inspire and inform you as you design your projects. you are permitted but not obligated to incorporate any of these files directly in your submission.

can I submit video or stationary images for projection, or only interactive projects?  ^

we encourage any project design that might be used to create an engaging, immersive environment but also projected images or video are accepted. in the case of more static works, you should include in your description your vision of how the project creates an interesting, immersive space, in which visitors will experience the idea of CURVED VISION.

can I submit an audio-only piece?  ^ no, all submissions should include some kind of visual component. however you are welcome to include interactive audio as an integral component of the design.

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