italian photographer domenico franco has dreamt up a series of surreal scenarios that sees LEGO vehicles parked around the ancient streets of rome. for this personal project, franco has seamlessly integrated larger-than-life LEGO lamborghinis, helicopters, tractor trailers, and camper vans making their way through the italian capital’s cobblestone roads and parking in front of the world’s most famous architectural landmarks.
‘a walk in the downtown’
for ‘LEGO outside LEGOLAND’, franco has digitally introduced a series of vehicles at a miniature scale into the everyday urban landscapes of italy. a toy brick helicopter lands outside of the colosseum; a tram makes its way across a station; and a formula1 car is rolled out of a truck. ‘the aim is to transform ordinary contexts in extraordinary ones,’ franco says, ‘thus compelling the toys to get out of the idyllic and politically correct landscapes belonging to their perfect and idealistic cities, with the result of instilling in them those vices, virtues and desires typical of human beings.’
’emergency landing’
‘have a nice day’
‘fast delivery’
‘next stop: ponte casilino’
‘starting grid’
‘street maintenance’
‘free parking’
‘wrong landing’
‘gajarda!’
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I had that exact set from ‘fast delivery’ <3
knowing the cost of Lego these days would probably be cheaper to buy the actual Lamborghini, but still a great concept.
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Corriere della Sera
I already added the Lego Lambo to my wishlist 🙂
Wow! Great concept and nice PS presentation