italian photographer domenico franco has dreamt up a series of surreal scenarios that sees LEGO vehicles parked around the ancient streets of rome. for this personal project, franco has seamlessly integrated larger-than-life LEGO lamborghinis, helicopters, tractor trailers, and camper vans making their way through the italian capital’s cobblestone roads and parking in front of the world’s most famous architectural landmarks.

domenico-franco-lego-outside-legoland-italy-designboom-02
‘a walk in the downtown’

 

 

for ‘LEGO outside LEGOLAND’, franco has digitally introduced a series of vehicles at a miniature scale into the everyday urban landscapes of italy. a toy brick helicopter lands outside of the colosseum; a tram makes its way across a station; and a formula1 car is rolled out of a truck. ‘the aim is to transform ordinary contexts in extraordinary ones,’ franco says, ‘thus compelling the toys to get out of the idyllic and politically correct landscapes belonging to their perfect and idealistic cities, with the result of instilling in them those vices, virtues and desires typical of human beings.’

domenico-franco-lego-outside-legoland-italy-designboom-02
’emergency landing’

domenico-franco-lego-outside-legoland-italy-designboom-02
‘have a nice day’

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‘fast delivery’

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‘next stop: ponte casilino’

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‘starting grid’

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‘street maintenance’

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‘free parking’

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‘wrong landing’

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‘gajarda!’

nina azzarello I designboom
nov 04, 2016

  • I had that exact set from ‘fast delivery’ <3

    nunterz says:
    Nov 03, 2016
    Reply

  • knowing the cost of Lego these days would probably be cheaper to buy the actual Lamborghini, but still a great concept.

    Dianna Goods says:
    Nov 04, 2016
    Reply

  • Dear Sirs, this is Corriere della Sera the most important newspaper in Italy, we would like to re-issue in our website ( the pictures in this page.
    Please let us know the fees and conditions
    Best Regards
    Paolo Baldini
    Secretary to the Editor
    Corriere della Sera

    Paolo Baldini says:
    Nov 05, 2016
    Reply

  • I already added the Lego Lambo to my wishlist 🙂

    mikka says:
    Nov 05, 2016
    Reply

  • Wow! Great concept and nice PS presentation

    Daiv Ro says:
    Nov 21, 2016
    Reply

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