dress code celebrates los angeles' oldest lift operator in ruben's elevator
 

dress code celebrates los angeles' oldest lift operator in ruben's elevator

 

production company dress code, pays homage to seventy-five year old ruben pardo – the oldest elevator operator in los angeles – with a charming short documentary film. ‘ruben’s elevator’ records the simple routine performed by the cheerful pensioner, detailing his life-story against the backdrop of downtown LA.

dress code ruben's elevator designboom
5514 wilshire blvd, LA

 

 

 

the short story’s heart warming footage recognises the importance of workers such as ruben pardo, who embody a optimistic and cheerful outlook towards life. for six days a week over the past 40 years, the elevator operator has helped patrons of 5514 wilshire blvd ‘up and down’ while enlightening them with positive musings on the simple joys of living. dress code has captured these everyday observations including pardo starting his day, welcoming individuals into the lift, and enjoying a cup of coffee, whilst taking a reflective moment to look out onto the bustling LA street.

dress code ruben's elevator designboom

ruben's elevator designboom

dress code ruben's elevator designboom

ruben's elevator designboom

ruben's elevator designboom

ruben's elevator designboom 

ruben's elevator designboom

ruben's elevator designboom

 

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: hollie smith | designboom

Save

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

art news

×
keep up with our daily and weekly stories
505,994 subscribers
- see sample
- see sample
designboom magazine